Gannett Indicator: Releases February Advertising Statistical Report
Press release from the issuing company
MCLEAN, Va.-March 18, 2002--Gannett Co., Inc. reported today that total pro forma operating revenues increased 1 percent for the second period ended March 3, 2002 compared with the same period in 2001.
Pro forma newspaper advertising revenues fell 3 percent in the period on a 1 percent increase in ROP volume and a 5 percent gain in preprint distribution.
Pro forma classified revenues declined 7 percent in the February period on a 2 percent increase in ad volume. Employment revenues fell 26 percent. The company's UK operations experienced softer help-wanted advertising in February. Classified real estate revenues advanced 6 percent and automotive also increased 3 percent.
Overall, the company's classified results for Newsquest continue to be stronger than the domestic results.
Pro forma local advertising revenues declined 1 percent on a similar decrease in ad volume.
Pro forma national advertising revenues rose 1 percent on a 1 percent decline in ad volume. National volume at the company's local domestic newspapers declined 1 percent. At USA TODAY, advertising revenues increased 1 percent while paid pages declined 2 percent to 400 from 407.
For the year-to-date, USA TODAY's paid pages numbered 781 compared to 895 last year, while ad revenues were 12 percent lower.
Pro forma television revenues rose 28 percent in the second period, as our NBC stations benefited from Winter Olympics related advertising. Local revenues increased 26 percent and national revenues were 32 percent higher.
In addition to our revenue and statistical summary, attached is a chart, which shows the consolidated Gannett Internet audience shares for January from Media Metrix and Nielsen/Net Ratings. In January, Gannett's domestic Web sites had 11.5 million unique visitors reaching 9.8 percent of the Internet audience. Newsquest is also an Internet leader in the UK.
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