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March Print Buyer Pulse: Outlook Remains Optimistic

Press release from the issuing company

March 18, 2002 - WhatTheyThink.com and CAP Ventures have released the monthly Print Buyer Pulse Index. The data is compiled each month from print buyers throughout the United States. The goal of the index is to provide real-time analysis of print demand directly from the end user. The survey asked print customers to indicate whether they expected their print spending to increase, stay the same or decrease over the next 6 months. It was followed with a question that asked what percent they expect their print spending to change during that period. The March polling of print customers indicated that 38.1% of print customers expect their print spending to increase over the next 6 months, up from the 36.0% in the February poll. However, 19.0% of print customers indicated they expect their print spending to decline over the next 6 months – nearly double the percentage from the February poll. Printer buyer’s outlook for their print spending over the next 6 months is to increase a robust 4.9%. This growth expectation is a significant increase over the 6-month outlook that print customers have indicated from the previous surveys (ranging from 1.1% to 2.4%). Premium Access members at WhatTheyThink.com can view charts, graphs, demographics and complete comparisons with previous months. The complete results also include February actual spending and projected spending for March. The data can be accessed at www.whattheythink.com