GRANDVILLE, MI -- X-Rite, Incorporated, a leading global provider of technology solutions that measure color, light and shape, announces that Joseph D. Pargola has joined its North America Imaging Business Unit as Manager of Dealer Development. In his role, Pargola is responsible for managing, developing and expanding X-Rite's dealer relationships and channels for the Graphic Arts and Medical markets. With nearly 33 years experience, Pargola brings a wealth of sales and channel development expertise to X-Rite. Most recently, he served as Vice President of Worldwide Sales for Shira. Prior to that Pargola was Vice President of Sales, Commercial Division at Collabria, Inc. His experience also includes a tenure at Scitex America, where he was National Sales Director, Indirect Channels. "Joe Pargola is a key addition to our sales team, as he brings a unique level of expertise and knowledge of the graphics arts industry to X-Rite. His background and previous achievements make him the perfect person to support and accelerate our dealer presence in North America," says Tim Kardish, North American Sales Director, Imaging Business Unit at X-Rite.