Appleton Papers Introduces Two Dual-Color Thermal Papers
Press release from the issuing company
APPLETON, Wis., March 11 -- Appleton Papers Inc. has introduced a new generation of high-quality direct thermal papers that feature red/black and blue/black printing combinations. Appleton's advanced color technology creates a new standard for resolution and color separation in dual-color direct thermal imaging.
These high-technology thermal receipt products (Dual RB 100-2.3 and Dual BB 100-2.3) generate sharp and precise red/black and blue/black imaging that provides distinctive accents within a receipt. The rich, robust black and bright second-color imaging delivers print clarity that gives retailers a superior point-of-sale (POS) medium to display enhanced logos, highlight a receipt entry line or a special offer, advance a brand's image, add graphic detail, promote loyalty program information, even enhance general security.
Dual RB and Dual BB are ideal for POS receipt printers equipped with dual-color capability firmware. Both versions of the paper are top-coated to provide the imaging a moderate level of protection from handling and the environment. Key applications for these dual-color products include hospitality, retail, ATM and grocery receipts, as well as coupons.
"A little color can make a big difference in direct thermal imaging,'' said Mike Cove, Appleton Papers' thermal marketing manager. "Whether it's to highlight a receipt line entry, create a bolder POS logo, add graphic detail, call attention to loyalty program information, or enhance general security, a second color can add up to a big advantage. That's when color really counts.''
With its Dual-Colors product line, Appleton has raised the standard for print quality with image resolution and color separation that is bright and rich. These products are a new generation of high-quality and high-technology direct thermal papers that deliver true two-colored output that gives retailers receipts that really stand out.
The Dual-Colors product line has been added to Appleton's T1030 white grade POS thermal imaging product, which is the leading brand of domestic white POS papers.
WhatTheyThink is the global printing industry's go-to information source with both print and digital offerings, including WhatTheyThink.com, WhatTheyThink Email Newsletters, and the WhatTheyThink magazine. Our mission is to inform, educate, and inspire the industry. We provide cogent news and analysis about trends, technologies, operations, and events in all the markets that comprise today's printing and sign industries including commercial, in-plant, mailing, finishing, sign, display, textile, industrial, finishing, labels, packaging, marketing technology, software and workflow.