R.R. Donnelley Provides Post-it Notes Solutions to Directory Publishers
Press release from the issuing company
CHICAGO, March 6 - Publishers and advertisers will soon benefit from increased revenue opportunities and brand awareness as a result of R.R. Donnelley's introduction of Post-it Notes products in telephone directories. Utilizing the world-famous Canary Yellow Post-it Note from 3M, the company is the first to offer a variety of product formats to this market.
Advertisers' information and messages are printed on the Post-it Notes and placed inside the directories for more prominence and increased visibility. Consumers can use the familiar and interactive products to mark pages in directories or remove the Post-it Note from the book for quick reference elsewhere. The self-adhesive Post-it Notes and Post-it Flags are available in the following formats:
-- One Post-it(R) Flag Dispenser applied to inside front cover of a
-- Six Post-it(R) Notes applied to a card bound into the directory, of
which the back of the card is available for additional advertising;
-- Three Post-it(R) Notes applied to the front of a die-cut folded tab
bound into a directory, of which the back of the tab is available for
"We strive to enhance our customers revenue growth and communications effectiveness by continuing to invest in new products and services,'' said Susan Snowden, senior vice president, marketing, R.R. Donnelley Print Solutions. "We listen to our customers and provide value-added solutions to help them reach their audiences more effectively.''
"We are pleased that R.R. Donnelley has chosen to add the power of Post- it Note advertising to their directories and feel it will be a very effective tactic for advertisers and provide greater convenience to the consumer,'' said Don Branch, program manager, Post-it Direct Response Products.
"According to primary research that we conducted, these products will allow the advertisers to break through the ad clutter while delivering their message in a unique, consumer-receptive way. Research indicates that advertisers benefit from extended ad life and increased brand awareness and recognition. Our market research also indicates that usage and response rates are likely to increase,'' added Snowden.
WhatTheyThink is the global printing industry's leading independent media organization with both print and digital offerings, including WhatTheyThink.com, PrintingNews.com and WhatTheyThink magazine versioned with a Printing News and Wide-Format & Signage edition. Our mission is to provide cogent news and analysis about trends, technologies, operations, and events in all the markets that comprise today’s printing and sign industries including commercial, in-plant, mailing, finishing, sign, display, textile, industrial, finishing, labels, packaging, marketing technology, software and workflow.