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Oce Printing Systems Successfully Launches Convergence Strategy

Press release from the issuing company

February 26, 2002 -- Boca Raton, FL -- Oce Printing Systems USA, a leading supplier of digital document management and delivery technologies, announces strong market response to its product offerings that enable customers to handle market convergence. Building on its successful market-focused strategy, Oce's commitment to the convergence model is reflected in the successful launch of its versatile DemandStream 8090cx system. The system enables companies to seamlessly produce applications on just one system that were previously the domain of either the data center or the graphic arts arenas where dedicated devices were required. As application convergence takes hold in today's market, and the blending of data center and graphic arts applications come together, Oce is well positioned as it anticipated this move and developed the versatile DemandStream 8090cx system. The Oce DemandStream 8090cx was introduced with great acceptance by the marketplace, achieving one of the fastest ramp ups for a new Oce product. In an early indication of success, one of the largest nationwide insurance companies has already placed an order for multiple systems to complete publishing applications on the flexible system. Further exemplifying acceptance of the DemandStream 8090cx, Oce has received commitments from service bureaus, book publishers, financial institutions, state and local government entities and grocery/retail chains for the product which will give each of the companies an effective solution to accommodate data center applications and publishing opportunities. The successful introduction builds on the strong presence of Oce in the digital printing industry. Early adoption of the Oce DemandStream 8090cx, along with the strong performance of the remainder of Oce's product line resulted in the company achieving the leading market position for unit placements as documented by CAP Ventures, a leading research and consulting firm serving the print and graphic arts industry. "By the end of 2000, Oce achieved the leading position in unit placements for 80+ ppm roll-fed monochrome printing systems," reported Ron Gilboa, director at CAP Ventures, in a statement to industry executives. Oce shows that the shipments accounted for approximately 60 percent of the actual unit placements in last year and it continues to hold a leading position in the market today. "The quick acceptance of the Oce DemandStream 8090cx and our overall market leadership indicates that we are effectively positioning Oce to meet customer needs," said Carl Joachim, vice president of marketing for Oce Printing Systems USA, Inc. "Our goal is to extend our leadership in this demanding and highly competitive industry, and new opportunities in convergent printing will help us expand our market share. Likewise, Oce printing customers will continue to benefit from our innovation and drive to help them succeed."