Feb. 26, 2002--SAP Markets, Inc., the exchange company of the SAP group, SAP Japan (SAP) and Dai Nippon Printing Co., Ltd. (DNP), Japan's largest commercial printing company, today announced a joint partnership whereby SAP and SAP Markets customers in Japan will have access to content refining and management services offered by DNP. Under the Key Partner arrangement, SAP customers and customers operating the exchange and procurement solutions of SAP Markets can offer their suppliers access to DNP, and engage DNP to assist and consult on structuring online catalogues to more effectively showcase product offerings and gain better visibility with their own customers in the exchange environment. DNP can work with suppliers to digitize key product data and ensure it is made B2B-ready using data-normalizing and tagging techniques. Currently, DNP maintains extensive online and offline databases for its customers, giving them the experience and ability to quickly and efficiently take new suppliers' products online in a format that is accessible and easy to navigate. SAP Markets customers also will be able to provide buyers within their exchange ecosystems access to DNP's supplier hub customers in Japan. As the market leader in Japan and one of the largest printing companies in the world, DNP has many customers that already use its product catalogue employing DNP's content management services. "We see SAP as a visionary company that is recognized as a global leader with a huge install base already in existence in Japan. SAP Markets is following suit, establishing itself as the leading exchange-based and supplier enablement solutions company with the vision and ability to be the market leader in Japan,'' said Mitsunori Nagacho, general manager of the eSolutions Sales & Development Department at Dai Nippon Printing Co. "We are pleased to join their partner program so that we can work together with SAP and SAP Markets to bring Japanese customers closer to achieving cost and process efficiencies.'' The SAP Markets Partner Program continues to grow, adding additional value and services for SAP Markets customers worldwide. The agreement with DNP adds a substantial service to the customer offering, giving customers in Japan easy access to cost-effective content management. "SAP Markets is actively building partnerships with organizations that can significantly add value to the relationships we hold with customers and our customers' suppliers,'' said Zia Yusuf, managing director of SAP Markets Asia Pacific. "DNP's extensive leadership in such a key market as Japan, and its experience in working with exchanges such as Japan e-Market, indicate clear benefits it can bring to our customers.'' About Dai Nippon Printing Co., Ltd. Dai Nippon Printing (DNP) is one of the world's largest comprehensive printing companies, with annual sales of 1.342 trillion yen and 34,000 employees (as of March 2001). DNP's wide range of businesses include publication printing, commercial printing, smart cards, business forms, network business and electronic components. While DNP maintains a 50 percent market share in Japan's domestic magazine printing, the company continues to leverage its information processing techniques and printing technologies to promote cross-media solutions. In addition to providing packaged media such as CD-ROM and DVD, DNP provides professional services in Internet content planning and server hosting.