SAO PAULO, BRAZIL, February 25, 2002 - Matrix Serviços de Logística, a new distribution company created by R.R. Donnelley Latin America, a subsidiary of R.R. Donnelley, and Directory Distributing Associates, Inc. (DDA), has earned a four-year contract with Listel, a BellSouth company.
One of the major telephone directory publishers in South America, Listel publishes more than 140 different titles, totaling 15 million directories. Matrix distributes the majority of Listel's directories to about 900 cities in South America.
"Listel/BellSouth is very pleased to have Matrix as a key supplier. BellSouth has enjoyed a long and very successful relationship with the DDA as our exclusive directory distributor in the U.S. Selecting Matrix to deliver our directories throughout Brazil is an important component of our strategy to deliver exceptional value to our customers, and will help Listel to continue to be the industry leader in Brazil," said Bill Walsh, chief operating officer, Listel.
"Matrix differentiates itself in the Brazilian market through the usage of an advanced distribution system for directories, catalogs and magazines. The Matrix team is honored to partner with Listel and provide the services needed to continue leading the Brazilian yellow pages marketplace," said Lourenço Gonçalves, president, Matrix.
R.R. Donnelley Latin America has operated in the South American market since 1994. With six plants in Brazil, Argentina and Chile, R.R. Donnelley Latin America is the South American market leader in book and telephone directory production.
DDA began operations in the 1930s and was incorporated in 1947. Since its inception, DDA's primary business has been telephone directory distribution and related services. DDA has significant knowledge in international consulting with experience on five continents. DDA's clients are Bell South Advertising & Publishing Corporation, SBC, Verizon, Cincinnati Bell Directory, The Berry Company and many independent publishers.
R.R. Donnelley (www.rrdonnelley.com) is revolutionizing communications effectiveness by providing comprehensive and integrated communications services. These include premedia, digital photography, content management, printing, Internet consulting and logistics. The company's full range of solutions help publishers and merchandisers, as well as telecommunications, financial and healthcare companies, deliver effective and targeted communications in the right format to the right audience at the right time. Its employees serve customers in North America, South America, Europe and the Asia/Pacific Basin.
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