Mailing industry leaders from USPS, Pitney Bowes, Quebecor World, Experian Direct Tech and others to highlight conference in Clearwater Beach, Florida ALEXANDRIA, VA (February 14, 2002) - IDEAlliance today announced its keynote speakers for the upcoming Addressing/Distribution Conference, to be held March 19-21 at the Sheraton Sand Key Resort in Clearwater Beach, Florida. Widely considered the most productive event of its kind in the industry, the 2002 Addressing/Distribution Conference is themed "The Changing Postal Landscape." The event is presented by IDEAlliance with the Alliance of Nonprofit Mailers, the Association for Postal Commerce (PostCom), Graphic Arts Technical Foundation/Printing Industries of America, and the Gravure Association of America. Confirmed speakers and keynoters to date include: * Anita Bizzotto, Chief Marketing Officer & Sr. Vice President, US Postal Service * Eric Blohm, Quad/Graphics * John Campo, Vice President, Postal Relations, Pitney Bowes * Gene Del Polito, President, Association for Postal Commerce * Neal Denton, Executive Director, Alliance of Nonprofit Mailers * Andrew C. Goldberg, President & Chief Operating Officer, Publishers Clearing House * Joe Lubenow, Lubenow and Associates * Dan Minnick, Vice President, Postal & Industry Services, Experian Direct Tech * Ralph Moden, Acting Vice President of Strategic Planning, US Postal Service * Robert O'Brien, Vice President, Postal & Distribution Policy, Time Customer Service * Anita Pursley, Vice President, Postal Affairs, Quebecor World * Rich Rousseau, Director of Postal Affairs, Quebecor World * John Sadler, Manager, Business Mail Acceptance, US Postal Service * Joe Schick, Director, Postal Affairs, Quad/Graphics * Tom Sharkey, Director, Government Relations, US Postal Service * Ian Volner, Partner, Venable In addition to the array of keynotes and speakers, topics to be covered during general sessions will include the Postal Rate Case, a Mail.dat/PostalOne! Case Study; Presort Optimization; MERLIN; Regulatory Issues; and Technology Advances. On Tuesday, March 19, a series of tutorials will be offered, giving registrants the opportunity to learn about Address Data Interchange Specifications (ADIS), Mail.dat, and CONFIRM/PLANET CODE. For one low fee, attendees can attend all three of these informative tutorials, which will be held consecutively beginning at 1 p.m. "We're very excited about the keynote speakers and the entire program for this Addressing/Distribution conference," said conference chair Joe Lubenow of Lubenow and Associates. "This year's event will offer plenty of insight into some critical issues facing the industry." "'The Changing Postal Landscape' is an appropriate theme for this year's Addressing/Distribution conference," said David Steinhardt, President and CEO of IDEAlliance. "The keynotes, tutorials and sessions presented during this event will present attendees with the knowledge and foresight necessary to face the many challenges of the mailing industry." For complete program information and to register, visit www.idealliance.org. Special discounted room rates ($166.00 single/double) for attendees are available until February 19, 2002, at the Sheraton Sand Key Resort, Clearwater Beach, FL, Tel.: 727 595 1611. About IDEAlliance IDEAlliance - International Digital Enterprise Alliance - is a not-for-profit membership organization. Its mission is to advance user-driven, cross-industry solutions for the publishing and content-related processes by developing standards, fostering business alliances, and identifying best practices. IDEAlliance has been a leader in information technology - from creation to distribution of publications, corporate communications, and technical documentation - since its founding in 1966 as the Graphic Communications Association. In 1967 IDEAlliance founded the Mailing Systems & Services Committee, the predecessor to the current Addressing/Distribution Committee, to lead its effort in mail efficiency. The Addressing/ Distribution Committee is now known as a key innovator in the postal arena, having guided the development of Mail.dat, PASS: Package and Sack Sequencing for Publications and Catalog Mailings, and ADIS: Address Data Interchange Specification. Learn more about IDEAlliance at www.idealliance.org.