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L2 Solutions Launches Web-Based Variable Print Tool for Direct Mail

Press release from the issuing company

SAN JOSE, Calif., Feb. 12 -- L2 Solutions announced the release of DigitaL2, its flagship product for managing highly targeted and personalized business mailings. With DigitaL2, businesses and service bureaus can now rely on a complete web-based tool that enables them to use existing demographic and psychographic information to customize each and every mail piece, such as correspondence and direct mail, cost-effectively. Businesses today, due to print production cycle constraints, are restricted to providing generic print materials on a one-size-fits-all basis. All customers, partners and suppliers are treated identically regardless of their specific needs and requirements, often resulting in missed business opportunities. Businesses need a way to store, and manipulate documents "on the fly'' and personalize their print offerings. L2 Solutions addresses the challenges of document storage and creation "on the fly,'' and of monetizing the data about customers, suppliers and business residing within the enterprise's networks and applications." DigitaL2 enables enterprises to 1) create sophisticated and personalized documents based upon customer information to more effectively target mail recipients; 2) verify mailing information to ensure speedy mail delivery, thus cutting costs by reducing the number of undeliverable mail pieces; 3) easily manage and track the status of ongoing jobs. Since the product abides to USPS regulations and specifications, businesses can obtain cheaper mail rates that translates into savings. DigitaL2 begins shipping February 12, 2002. For pricing information about DigitaL2, please contact Lawrence Chang at 408-888-2128 or email [email protected]