Quebecor World Wins Multi-Year Contract From Brylane - Lane Bryant
Press release from the issuing company
NEW YORK-Feb. 7, 2002--Quebecor World has been awarded a long-term contract by Brylane Inc. for the printing, pre-media, mail list and logistics services of its Lane Bryant catalog.
Quebecor World will produce the catalog in its Augusta, GA plant. Pre-media will be handled by its Que-Net Media Washington, DC division and both list management and logistics services will be managed out of Quebecor World's Bensenville, IL facility.
John Paloian, Quebecor World Group President, North America stated, "The flexibility of Quebecor World's wide-web gravure platform, combined with narrow-web and offset printing all in one plant, provided Lane Bryant with the industry's most efficient high quality manufacturing platform for their work.''
As Jack Graber, Director of Catalog Production, of Lane Bryant commented, "Quebecor World has demonstrated that they have a willingness to truly listen to their customers' needs and react accordingly. That cooperative attitude is a key reason that we choose to do business with them.''
In business since 1901, Lane Bryant is an industry leader selling women's special size apparel. Its parent company, Brylane, is headquartered in New York City and is "America's Specialty Catalog Leader,'' with 7 catalogs and 7 e-commerce websites. In 2001, Brylane mailed over half a billion catalogs in the United States alone.
Print continues to be the medium of choice for advertisers, educators, businesses and consumers for both information and entertainment communications. With facilities on four continents in 16 countries Quebecor World is the global leader in the industry.
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