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New Technologies Will Transform Printing Says EFI CEO at ITEX

Press release from the issuing company

LAS VEGAS---Feb. 6, 2002--"The most significant trend facing the Printing industry is the transition to mobile devices and remote printing,'' says Electronics For Imaging (EFI) CEO Guy Gecht who, today, shares his perspective on the Industry's future as the keynote speaker at the ITEX Printing Industry Exposition in Las Vegas, Nev. EFI is the world leader in software and hardware imaging solutions for network printing. Gecht's keynote address, "Reports of the Death of Printing are Greatly Exaggerated,'' will focus on showing how modern technology has led to increases in printing despite predictions to the contrary. He also calls for new printing technologies to meet the changes in the way people work today. "Despite advances in technology, paper remains the foremost way that people communicate. What technology has actually done is change the way people distribute information,'' said Gecht. "Just as the Internet and wireless technology have transformed many aspects of our lives, our industry must continue to evolve and offer new ways to enhance the printing experience.'' Among the trends he believes will impact the future of the printing industry are electronic document management, e-printing, and variable data printing. Most significant is the trend to increased consumer mobility and the growth of wireless communications tools that are creating significant new market opportunities for advances in wireless and mobile printing technologies. "Today's consumers expect tools that are wireless, instant and hassle-free, yet printing still requires drivers, cables and network connections. For the sake of our industry, we all need to think bigger about our future.'' Gecht will demonstrate EFI's latest technology innovation, PrintMe Networks(TM), the first comprehensive Internet printing service that allows users to print from any mobile device to any printer on the PrintMe network without software, wires, cables, drivers or any set up at all. He asserts that PrintMe Networks will ultimately change the way people print, making printing remotely easy from any location at any time.