Super Bowl: Valassis Clients Plan Over 85 Million Inserts
Press release from the issuing company
LIVONIA, Mich., Feb. 1 - Marketing and advertising executives in the automobile, telecommunications and fast food industries continue to use the reach and impact of the traditional Sunday newspaper on Super Bowl Sunday, February 3, 2002 to reinforce their brand image and reinforce efforts in other marketing mediums such as network television.
According to MaryAnn Rivers, executive vice president of the Valassis Targeted Print and Media Solutions Division, one of the country's leading providers of marketing services and Connective Media(TM), headquartered in suburban Detroit, Valassis clients in the automotive, telecommunications and fast food industries will drop over 85 million newspaper inserts including Brand Bags(bags surrounding the newspaper on which billboard-type ads are printed) in Sunday newspapers around the country.
"Sunday newspapers reach over 58-million American households every Sunday with approximately the same audience as the Super Bowl,'' Rivers said. "Consumer research tells us there are two persons per household who read the paper which gives you an audience of about 120-million persons. Research alsosays that these people spend about sixty minutes with their Sunday newspaper.
"Astute marketers today are integrating their marketing efforts into print and broadcast. We want to point out that the reach and ability to pinpoint and target an audience is still one of the real strengths of newspapers. We have a client who recognizes the importance of this integrated marketing effort and is running network TV commercials during the Super Bowl and also doing a program with us.''
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