Herndon, VA 01-29-02 - Air Line Pilots Association (ALPA) is ready for business to take off with its installation of two new Digimaster 9110's   ALPA, an organization which represents 67,000 airline pilots at 47 U.S. and Canadian airlines, is a unique in-plant install for Heidelberg, whose customers are primarily in the graphic arts industry.  "Thus far Heidelberg's customer base has been comprised mostly of commercial printers.  This account is distinctive in that it's an in-plant printer, doing internal printing," said Mike Louis, Heidelberg sales representative.   ALPA recently purchased the 9110 to upgrade to more current and faster equipment more economically and to replace variable data capabilities.   ALPA seeks to streamline the printing department's variable data jobs which include personalized letters, forms and monthly membership dues.   "Within two weeks of installation of the Digimaster 9110's we were printing a variety of complex jobs and effectively printing complicated variable data print jobs.  The Digimaster 9110 printers have improved our production time, enhanced the quality of the finished product and allowed us the capability to increase our overall productivity," said Jim Barnett, director of information systems and services, Air Line Pilots Association.  "Overall we perceive the Heidelberg team as extremely knowledgeable and diligent in the digital printing arena."   "I was able to replace their variable data solution software to a much more easier and robust solution PlanetPress," said Mike Louis, Heidelberg sales representative.   "I showed them that anyone in their organization could drag and click their way into building and maintaining their mail merge letters, insurance forms and membership monthly dues without involving a programmer to write codes for each job."   The ALPA completed PlanetPress training with all forms converted to the PlanetPress solution and printed on the Digimaster 9110.  The ALPA's forms, insurance billing and mass marketing printing is faster and easier.