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Valassis Announces Hispanic Marketing Initiative

Press release from the issuing company

New Program Will Expand Reach To Spanish Speaking Markets LIVONIA, Mich., Jan. 24 - Valassis has launched a new sales initiative to target the Hispanic market. This program will allow Valassis clients to reach Spanish-speaking consumers with quality print promotions. The goal of this new initiative is to establish Valassis as the primary provider of printed and sampling promotional solutions to the United States Hispanic market. This will be achieved by utilizing existing capabilities and products of Valassis, combined with the extensive database and Hispanic marketing experience of Papel Media, the leading Hispanic print and sampling network in the United States. "Valassis has over 50 years of expertise in marketing targeted promotions. When combined with the robust Hispanic media database from Papel Media, we can create powerful promotion vehicles,'' said Joe Lampertious, Director of New Business Development for Valassis. The size and quality of the database gives the program a competitive edge. "Our database can cover over 14 million Hispanic people. Every medium in our database is held to the same high standards as our general data.'' Valassis' clients have a growing desire to target the Hispanic market as this consumer base continues to grow at a tremendous rate.