A Different Olympic Race, Company Has 2 Weeks to Print 100 Bus Wraps
Press release from the issuing company
Jan. 24, 2002--Less than two weeks, 96 bus wraps and a 100' by 100' banner. Can it be done?
SuperGraphics is in a race of its own to help set the stage for the Winter Olympics. With less than two weeks to go, the Seattle-based company is working day and night to deliver almost all the graphics participants and viewers will see in Salt Lake City.
The large format printing company is responsible for creating 5,000 elements for the games, including a 100' by 100' foot banner that will be used in the opening ceremonies. Decorative wraps for buses that will carry people to the stadiums and interior signs for skating rinks and bobsled runs are also in the works.
More than 25 SuperGraphics workers were sent to Salt Lake City to work on printing and installation. These behind-the-scenes sportsmen dangle from buildings and hang perilously from bobsled runs to install graphics. One real fear -- if you slip on the bobsled run, you'll slide all the way down.
The company spent nearly two years landing the multi-million dollar deal, but was given only two months to complete the project. "We've never had to work under such a short timeline,'' said Greg Root, President of SuperGraphics. "But we will definitely meet our February 4th delivery target -- winning our own gold metal.''
The contract is one of the largest awarded to SuperGraphics. The company has been involved in international sporting event programs for more than 10 years, including the 1996 Atlanta Summer Games and the Nagano Winter Games in 1998.
A privately owned subsidiary of GM Nameplate, SuperGraphics is the world's premier large-format graphics company. Using state-of-the-art design systems and featuring electrostatic, grand format inkjet and screen-printing technologies, SuperGraphics creates larger-than-life banners, architectural and vehicle graphic programs that set advertising into high gear.
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