SOUTH HADLEY, Mass, January 23, 2002 - Magic(R) brand announced today that it has developed a new clear polyester film designed specifically for Hewlett-Packard printers that require edge media sensing. The new 4-mil clear polyester film features removable edge strips, and accepts most dye-based and pigmented OEM inks. Due to its pigment ink compatibility, Magic DMCF4HPS is ideal for full-color window graphics. The film is also well suited for mapping and seismic overlays, full-color graphic indoor signage applications, color separations for screen-printing and can be laminated to PSA vinyl as a low cost trade show graphic. Magic DMCF4HPS has a one-year life expectancy when used for window graphics printed with UV inks, and an indoor product life expectancy of two years. "By using Magic DMCF4HPS, printers are able to meet edge media sensing specifications without sacrificing quality or value," said Lowell Strom, product manager at Rexam Image Products. "This new polyester film product adds increased versatility to our expanding Magic media line." Magic DMCF4HPS can be used on all Hewlett-Packard DesignJet(R) series, as well as ENCAD Novajet(R) equipped with GS inks, Colorspan(R) and most water-based piezo printers. For added surface protection, it is recommended that a non-thermal, pressure-sensitive overlaminate be applied. ICC color management profiles can be found on www.magicinkjet.com, and are downloadable for specific RIP, printer, ink and media combinations. ICC profiles are generated on a continual basis; please check the web site for profiles currently available. Magic DMCF4HPS is currently available in the following sizes and trade prices. Magic DMCF4HPS Clear Polyester Film Size Part Number Trade Price* 36" x 10' 45954 $ 18.46 36" x 75' 45956 $135.46 42" x 75' 45958 $161.54 54" x 75' 45960 $207.69 60" x 75' 45962 $230.77 * For actual prices, call an authorized Magic reseller For more information about DMCF4HPS or Magic brand media, call 800-628-8604 or visit our Web site at www.magicinkjet.com.