Xerox: Nexpress Competes Against Lower Priced DocuColor, Not the iGen3
Press release from the issuing company
"Today, if there's a comparison to be made, it's between the DocuColor 2000 Series and NexPress. These two systems use similar imaging processes but NexPress offers only slightly faster speed -- at about twice the price.'' Ursula Burns, Xerox
PALM SPRINGS, Calif.--Jan. 22, 2002-- Comparing the state of Xerox Corporation's business from 2001 to 2002, Ursula Burns, president of the company's Document Systems and Solutions Group, focused on "promises made and promises kept'' in a speech here today at the annual Lyra Imaging Symposium.
"Last year, we were talking about what we planned to do to turn the company around,'' said Burns, who is responsible for the company's high-end printing and manufacturing operations. "This year, I'm here to tell you what we've actually done to transform our business and the investments we're making to drive growth.''
Speaking to about 130 industry executives, customers and partners, Burns recapped Xerox's progress on cash generation, cost reduction and related initiatives. "The company delivered on commitments including asset sales of $2.3 billion and cost reductions of more than $1 billion while forging new partnerships and sustaining research and technology investments. These are promises made and promises kept. Expect more of that in 2002,'' she said.
Burns also cited market data reflecting efforts to solidify Xerox's leadership in high-end color and monochrome production printing and publishing. She noted that products such as the recently launched Document Centre 490, a 90-page-per-minute digital multifunction system, are expanding beyond the office and offering new entry-level options to customers in the production arena.
"Our U.S. marketshare is stabilizing and we're competing aggressively in the segments we serve,'' Burns said. "At the same time, we're investing in new color and monochrome systems and solutions across our DocuColor, DocuTech, DocuPrint and other lines. This will be one of Xerox's biggest years yet in terms of new technology and services.''
Burns pointed to color as a powerful driver behind the company's strategy to lead "The New Business of Printing.'' "Xerox continues to have a strong lead in the fast-growing digital production color space, where systems run at speeds of 45 ppm and above. Xerox is far ahead in the production color race with more than 4,000 placements of DocuColor 2000 Series presses to date, compared to less than 200 for NexPress,'' Burns said.
"Xerox will continue to lead this market with continuous enhancements and pricing actions, as well as new platforms such as the DocuColor iGen3 Digital Production Press.''
Burns showcased the breakthrough technology behind DocuColor iGen3, which will launch later this year, and how it differs from today's digital production color systems. "There is absolutely no comparable system to the iGen3 currently in the market. It is based on a totally new technology platform that shatters previous quality, speed and cost barriers.''
She added, "Today, if there's a comparison to be made, it's between the DocuColor 2000 Series and NexPress. These two systems use similar imaging processes but NexPress offers only slightly faster speed -- at about twice the price.''
Digital presses such as the DocuColor 2000 Series and the DocuColor iGen3 are designed to answer the market's need for customizable color documents that can be printed efficiently on-demand.
In addition to Burns' presentation, the Lyra Research-sponsored conference featured an expert panel on "The Next Wave in Office Output,'' including A.J. Rogers, vice president, strategic marketing, Xerox Office Printing Business. Rogers discussed the increasing adoption of color in the office, fueled by advancements in solid ink and color laser printers such as Xerox's growing Phaser line. Building on the successful acquisition of the Tektronix printing business, Xerox continues to have a strong No. 2 market position in office color printing with about 25 percent share.
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