NEW YORK--National Retail Federation Convention & Expo---Jan. 15, 2002--E Ink Corporation introduced the Ink-In-Motion Design Kit. Ink-In-Motion is a flashing electronic display that combines the proven promotional effectiveness of motion with the visual appeal of ink-on-paper. The Design Kit is an evaluation tool for marketers who are interested in using motion and simple animation to attract the attention of customers at the Point-of-Purchase.
The product incorporates the display features most requested by marketers, including clear, crisp, custom fonts and graphics; a thin, flexible form factor; and long operating life. These attention- getting, high-contrast motion displays are easy-to-read in a broad range of lighting conditions, from virtually any angle. The lightweight, durable plastic sheets are easy to integrate into retail promotional displays. Ink-In-Motion displays will run on two AA batteries for up to one year of continuous operation. The eye-catching effects of Ink-In-Motion displays will enhance brand equity by emphasizing key messages at the Point-of-Purchase.
The Ink-In-Motion Design Kit costs $500 and is available now through the E Ink Web site at www.eink.com/iim/kit. Ink-In-Motion is commercially available through E Ink's network of certified resellers, a listing of which is available at www.eink.com/iim/sales.
WhatTheyThink is the global printing industry's leading independent media organization with both print and digital offerings, including WhatTheyThink.com, PrintingNews.com and WhatTheyThink magazine versioned with a Printing News and Wide-Format & Signage edition. Our mission is to provide cogent news and analysis about trends, technologies, operations, and events in all the markets that comprise today’s printing and sign industries including commercial, in-plant, mailing, finishing, sign, display, textile, industrial, finishing, labels, packaging, marketing technology, software and workflow.