January 10, 2002 - Grandville, Mich. - X-Rite announced that it has developed and integrated new X-RiteColor Master technology into products for a variety of market applications, including printing, plastics, coatings, paints, inks, textiles and related industries. X-RiteColor Master is now the core software platform providing streamlined and accurate color capture, formulation, matching and management. It provides quality assurance, across instruments, software, and networks, in laboratories or on the production line. X-RiteColor Master builds on the trademark innovation of QA-Master quality assurance software, Formulation-Master? and Ink-Master color formulation software to create one sophisticated, yet simple, networkable and scaleable solution. This advanced core technology includes four essential elements: 1- innovative database structure, 2- robust quality assurance features, 3-composite color formulation engines, and 4- flexible instrument connection. The core technology provides a level of commonality among X-RiteColor Maste solutions, and is the basis for data sharing, networking and technology upgrades. Only X-Rite provides these advanced capabilities. “As the new foundation for all of X-Rite‚s color-critical quality assurance and precision color formulation software solutions, X-RiteColor Master makes identifying, capturing, sharing, matching, formulation, and communication of color a greatly simplified and time-saving proposition, allowing users to be more cost-effective at any phase of production,” said Brian Teunis, General Manager for X-Rite‚s Coatings, Plastics and Textiles business unit. Iain Trevor Pike, Worldwide Marketing Manager for X-Rite‚s Printing and Imaging businesses, said, “X-RiteColor Master is ideally suited for customers who need a simple, streamlined color formulation and quality control process that can span a wide variety of applications. As a result, you can maintain a corporate color palette, for instance, across packaging, printing, textiles, and coatings applications.”