MACWORLD SAN FRANCISCO, CA -- January 9, 2002 -- Creo Products launched its new corporate name, graphic look and web site today at the Macworld Expo underway in San Francisco. Creo Products Inc. and its operating division CreoScitex have consolidated all business activities and subsidiaries worldwide under a single name and logo: Creo.
A bold 100% cyan color, the new Creo wordmark builds upon the equity of the original Creo logo, which was introduced in the early 1980s. It is designed to represent the unique combination of creativity, innovation, and technology that has made Creo a leader in the graphic arts industry. Over the coming months, the new wordmark will be applied to each of the nearly 300 products in the Creo portfolio, including creative and workflow management software; professional color and copydot scanning systems; image capture systems; inkjet proofers; thermal imaging devices for films, plates and proofs; on-press imaging technology; components for digital presses; and color servers for high-speed, print-on-demand digital printers.
WhatTheyThink is the global printing industry's leading independent media organization with both print and digital offerings, including WhatTheyThink.com, PrintingNews.com and WhatTheyThink magazine versioned with a Printing News and Wide-Format & Signage edition. Our mission is to provide cogent news and analysis about trends, technologies, operations, and events in all the markets that comprise today’s printing and sign industries including commercial, in-plant, mailing, finishing, sign, display, textile, industrial, finishing, labels, packaging, marketing technology, software and workflow.