Vertis Announces Marketing Agreement With WRE/ColorTech
Press release from the issuing company
BALTIMORE--Feb. 5, 2002--Vertis, a global powerhouse for integrated marketing and advertising solutions, today announced a marketing agreement with WRE/ColorTech, a major supplier of rotogravure engraving and graphic imaging for the packaging and printed product industries.
The agreement allows Vertis to present its clients the services of WRE/ColorTech, including engraving and prepress expertise for the packaging, security printing, catalog and advertising and specialty printing industries. WRE/ColorTech benefits from the alliance by being able to utilize Vertis' comprehensive solutions, further providing customers with best of class products and services.
"Vertis delivers advertising and marketing solutions across all media and all channels,'' said W. Brent MacKay, President of WRE/ColorTech. "The strong commitment to innovative approaches makes Vertis an ideal resource. It's a win-win situation for all involved -- especially for our customers!''
"WRE/ColorTech has been delivering engraving services for 50 years,'' commented Jeff Turner, Group President of Vertis Advertising Production Services. "Being able to leverage WRE's experience and knowledge of the consumer products industry will bring additional value when advising our clients on the best ways to create their advertising and marketing material.''
Vertis serves more than 3,000 local, regional, national and international customers -- including numerous Fortune 500 companies and diverse industries, such as consumer packaged goods manufacturers, advertising agencies, automotive manufacturers and dealers, fashion, financial services, government, healthcare, media, publishing, technology, and diverse array of retailers. The company operates the largest network of digital photography studios dedicated to the advertising industry; creates, produces and delivers more than a billion direct mail packages a year; and is the nation's largest producer of full-color comics and locally edited Sunday magazines.
WRE/ColorTech is a leading provider of engraving and prepress services applied to the packaging, security printing, catalog and advertising, and specialty printing industries. Established in 1951, WRE/ColorTech delivers premier rotogravure engraving and graphic imaging expertise from six locations across the U.S. and Canada. For more information, visit http://www.wrecolor.com.
WhatTheyThink is the global printing industry's leading independent media organization with both print and digital offerings, including WhatTheyThink.com, PrintingNews.com and WhatTheyThink magazine versioned with a Printing News and Wide-Format & Signage edition. Our mission is to provide cogent news and analysis about trends, technologies, operations, and events in all the markets that comprise today’s printing and sign industries including commercial, in-plant, mailing, finishing, sign, display, textile, industrial, finishing, labels, packaging, marketing technology, software and workflow.