Gannett Indicator: Releases November Ad Statistical Report
Press release from the issuing company
MCLEAN, Va.--Dec. 14, 2001--Gannett reported today that total pro forma operating revenues declined 9 percent for the eleventh period ended December 2, 2001 compared with the same period in 2000.
Results for the period reflect a continued difficult and uncertain advertising environment. Pro forma newspaper advertising revenues fell 9 percent in the period on a pro forma ROP volume decrease of 3 percent and a 3 percent increase in preprint distribution.
Pro forma classified revenues declined 11 percent in the November period on a 2 percent decrease in ad volume. Employment revenues fell 33 percent as economic conditions declined further post September 11. The company's UK operations experienced softer help-wanted advertising in November. Classified real estate revenues advanced 5 percent and automotive also increased 5 percent.
Overall, the company's classified results for Newsquest continue to be stronger than the domestic results.
Pro forma local advertising revenues declined 1 percent on a 3 percent decrease in ad volume. Revenues from the company's small and medium-sized advertisers in its domestic newspapers significantly outpaced the revenue performance from its largest advertisers. However, department store advertising continued to be very strong in the eleventh period.
Pro forma national advertising revenues declined 21 percent on a 5 percent decline in ad volume. National volume at the company's local domestic newspapers increased 1 percent. USA WEEKEND, our weekly newspaper magazine, experienced lower revenues during the period. While our revenue statistics include USA WEEKEND, its ad volume is not included in the linage numbers.
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