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WhatTheyThink

Interactive Training Program Launched, PrintShop 101

Press release from the issuing company

Dec 10, 2001 - The graphic arts industry has a new interactive training program on CD-ROM that covers a multitude of topics for print shop and graphic arts employees. The program, appropriately entitled PrintShop 101, can be effectively used by the new entry level employee as well as by the old pro. More than 1,000 screen pages are included in fourteen chapters with topics ranging from 'Printing Presses' to 'Using the Telephone' to 'Layout Work'. Diagrams, photos, video clips and animations join with simple text to explain the basics of each topic. With the click of the mouse, all text is converted to Spanish. Click again and the English version is shown. The program can be used as a formal course with tests (two hundred additional screens), three levels of Completion Certificates and a final Performance Report. Or, it can be used as a daily reference tool, something like an encyclopedia of print shop information available with a few mouse clicks. The program ships with suggestions of ways to increase employee motivation so that every employee in the shop, regardless of experience, will want to participate. Mal Greenberg created the product. With a B. S. in Industrial Arts Education, Greenberg spent six years as a shop teacher and Department Chairman in a Long Island, New York high school. Then, after earning a Masters Degree and a New York State School Psychologist certificate, he spent another six years evaluating and designing educational environments in a different Long Island High School district. Leaving formal education in 1967, he was awarded two U. S. patents for educational devices and began authoring and publishing a series of math workbooks for the school market. Mr. Greenberg founded, operated and sold two successful small printing companies, one in New York and another in Florida. With more than twenty years of actual daily hands-on operational experience, he recognizes the need for continual development and education of print shop personnel. PrintShop 101 is the result of more than two years of development. Details can be seen at www.printshop101.com.

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