Editions   North America | Europe | Magazine


Xerox Unveils Seven-Story Unity Banner for 2002 Winter Olympic Games

Press release from the issuing company

Using Its Printing Technology and Nearly 17,000 Employee Photos, Xerox Pays Homage to the Spirit of the Games SALT LAKE CITY--Dec. 6, 2001--As part of its ongoing efforts to support the Olympic Games, Xerox Corporation today unveiled a 27' x 70' vertical banner depicting hands holding the Olympic torch under the word "unity.'' Generated using Xerox's advanced printing technology, the banner is a mosaic of photos from nearly 17,000 Xerox employees around the world and unfurls to the length of about eight bobsleds. It will drape seven stories of the Hilton Salt Lake City Center from today through the conclusion of the 2002 Winter Olympic Games. "Through the Olympic Games, people come together as part of the global community to share experiences and celebrate triumphs,'' said Anne Mulcahy, Xerox president and chief executive officer. "Xerox's mosaic illustrates the unique ability of the Games to unite people of all nations, and it symbolizes the teamwork, pride and winning spirit that Xerox people bring to our customers every day.'' To create the banner, the Xerox Engineering Systems ColorgrafX X2 printer produced an image file on paper using dye-sublimation ink. The image on the paper was then transferred to polyester fabric, using heat and pressure to sublimate the image into the fabric. Twenty-eight fabric panels were sewn together to complete the banner. The ColorgrafX X2 inkjet printer prints at either 360 or 720 dots per inch and can produce output up to 54 inches wide. The banner is just one way Xerox technology is supporting the 2002 Games. Xerox also is marshaling more than 3,000 pieces of machinery -- including printers, multifunction devices, copiers, and fax machines -- and 110 service engineers to Salt Lake City to help record and deliver competition results. Xerox will also produce hardcopy books of the results from individual sports within 72 hours, and will put results from all events on CD-ROM following the Games. Xerox has been an Olympic sponsor since 1964.

WhatTheyThink is the official show daily media partner of drupa 2024. drupa Event Coverage | drupa daily programs