MediaBrains Launches Product to Improve Directory Publishing Process
Press release from the issuing company
NEW YORK--Dec. 4, 2001--MediaBrains Inc., the leader in providing performance solutions for the publishing industry, said today it launched Print Express, a new publishing tool that significantly reduces print preparation time for directories and buyers guides. As a complimentary product in the Directory Publishing suite, Print Express rounds out the dynamics of printing. Now, regardless of output - print, web or wireless - MediaBrains has a comprehensive solution.
MediaBrains Chief Executive Officer Joe Buckheit said, "Print Express provides the ability to export up-to-the-minute listing content into QuarkXPress for final page production. Predefined and custom content styles are automatically imported into QuarkXPress, without costly and time-consuming re-keying or proofreading.
"Publishers require direct and unlimited access to content during the production process as they often operate under very tight time constraints. With Print Express, our customers can export their content when they want it and as often as they want it. As a result, with this tool, publishers reduce production time, and they're able to minimize staff requirements while freeing up company resources to focus on other business issues,'' said Buckheit.
An Economical Solution for Publishers
Publishers can economically produce print directories, catalogs or any number of other printed materials from their database, or with a subset of the database. Many of MediaBrains customers have warmly embraced the new directory product. Karen Zingery, Director of Client Services said, "Our initial feedback from clients has been overwhelmingly positive. Our clients are pleased with the speed of installation, reduced implementation costs and reduced labor costs.''
For additional information on Print Express, call Jason Kalin at 401/751-5186, or visit the MediaBrains web site, Products and Services section, Directory Publishing Solution, http://www.mediabrains.com/prod_directory.asp.
WhatTheyThink is the global printing industry's go-to information source with both print and digital offerings, including WhatTheyThink.com, WhatTheyThink Email Newsletters, and the WhatTheyThink magazine. Our mission is to inform, educate, and inspire the industry. We provide cogent news and analysis about trends, technologies, operations, and events in all the markets that comprise today's printing and sign industries including commercial, in-plant, mailing, finishing, sign, display, textile, industrial, finishing, labels, packaging, marketing technology, software and workflow.