According to TrendWatch, twelve percent of creatives in general--and 17% of ad agencies in particular--see "working with streaming media" as a business challenge.
As Web site design and maintenance become simplified to the point that customers can do it themselves, creatives need to stay on the bleeding--or at least the cutting--edge to stay ahead of their own clients' abilities. Streaming media is one such "up-and-coming" technology that, as bandwidth increases, will enjoy greater implementation. As we've seen many times in the past, the challenges of today are the opportunities of tomorrow.
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