Study: Publishers Weaning Themselves Off Prepress Vendors
Press release from the issuing company
According to TrendWatch, 31% of magazine publishers see "bring more prepress work in house" as a sales opportunity.
Scanning, digital photography, proofing--outsourcing this stuff costs money, and if there's one thing many magazine publishers don't have a lot of these days (aside from pages), it's money. Desktop hardware and software has now reached a price/quality nexus that allows publishers (and design and production folks, too) to wean themselves off a reliance on outside prepress vendors. For many publishers--this is their Prepress Independence Day.
WhatTheyThink is the global printing industry's leading independent media organization with both print and digital offerings, including WhatTheyThink.com, PrintingNews.com and WhatTheyThink magazine versioned with a Printing News and Wide-Format & Signage edition. Our mission is to provide cogent news and analysis about trends, technologies, operations, and events in all the markets that comprise today’s printing and sign industries including commercial, in-plant, mailing, finishing, sign, display, textile, industrial, finishing, labels, packaging, marketing technology, software and workflow.