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Fujifilm Continues Campaign to Simplify Digital Imaging in Windows XP

Press release from the issuing company

ELMSFORD, N.Y.--Oct. 22, 2001-- Fuji Photo Film U.S.A., Inc., one of the world's leading digital imaging and information companies, will showcase how it is making digital photography accessible for millions of consumers at the Microsoft Windows XP operating system launch event in New York City. Fujifilm will be involved in several activities, including Microsoft's eXPerience Pavilion at the Marriott Marquis Hotel on 45th Street and Broadway in New York City on October 24 and 25. "Fujifilm is proud to work with Microsoft to introduce a new era in photography in which taking pictures with digital cameras will be even easier for millions of consumers,'' said Stanley E. Freimuth, Executive Vice President and Chief Operating Officer of Fuji Photo Film U.S.A., Inc. "Whether an early adopter or a newcomer to the world of digital photography, people will find that taking pictures with Fujifilm's FinePix cameras and ordering colorful, professional quality prints from Fujicolor Processing via Windows XP will be an incredibly easy and fun experience. Most importantly, our relationship with Microsoft furthers a fundamental Fujifilm goal - providing a complete line of innovative, high-quality products and services to consumers, professionals and business customers.'' "Microsoft is thrilled to have Fujifilm at our Windows XP launch in New York,'' said Chris Jones, Vice President of the Windows Client Group at Microsoft Corp. "Fujifilm's FinePix cameras and Fujicolor Processing, in tandem with Windows XP, let users take advantage of exciting new digital photography experiences.'' Visitors to the eXPerience Pavilion will be able to witness Fujifilm's consumer line of FinePix digital cameras working seamlessly with Windows XP. Also, they will be able to see how simple it will be to order colorful, professional quality prints from Fujicolor Processing, a subsidiary of Fujifilm, directly through the Windows XP Online Print Ordering Wizard. Since all current FinePix digital cameras are compatible with the operating system, once a Fujifilm FinePix camera is plugged into a USB-ready PC using Windows XP, pictures are transferred to the computer and ready for viewing within seconds. Prints of those pictures then can be ordered from Fujicolor Processing with just a few clicks of a computer mouse. The whole process of taking, uploading and requesting prints can be completed within a few short minutes. This agreement expands upon an already successful business relationship between the two companies; Fujicolor Processing currently fulfills all photographic print and greeting card orders for MSN Photos on the MSN Web site (www.photos.msn.com). Similar to the successful MSN fulfillment arrangement, Fujifilm's state-of-the-art Frontier Digital Minilabs will be used for processing Windows XP photo orders to ensure delivery of the same sharp and colorful pictures that consumers, professionals and business customers have all come to expect from Fujifilm photofinishing.

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