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October Print Buyer Pulse: Confidence Stable, Still Low

Press release from the issuing company

10/8/01 - (Charts and Graphs at WhatTheyThink.com) WhatTheyThink.com, the leading community and research company in the graphic arts industry has just released their monthly Print Buyer Pulse. Each month, WhatTheyThink.com surveys print buyers to determine their confidence in spending on print over the next six months. The data helps print vendors and buyers track activity on a national scale. Overall, October confidence levels remained exactly the same from September. September’s survey was taken just before the recent attacks in New York and Washington D.C. October’s print buyer pulse survey was conducted last week. 31% of print buyers said they expect to spend more in the coming six months on print services. 15% said they would spend less - again matching September. This figure matches April’s 15% as the highest number of buyers predicting a decrease in their print buying. A majority (54%) said their spending would remain the same.

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