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GATF Launches Orientation Crash Course at PRINT 01

Press release from the issuing company

Chicago, Ill., In response to the thousands of new workers who enter the graphic communications industry each year, the Graphic Arts Technical Foundation (GATF) has developed a fast-paced orientation to the practices, processes, and terminology of printing. The training program is called PrintScape: A Crash Course in Graphic Communications. As an in-house training program, it can be used in its entirety or modified to a half-day course that covers the relevant essentials of any operation. As a self-study course it can be completed in a few short sittings and is a must for new employees. PrintScape consists of a set of CD-ROMs and a companion workbook combining digital and traditional instructional tools. The CD-ROMs are packed with movie clips, animation, and lively voice-overs. The accompanying book with vibrant full-color text contains all the CD-ROM content plus additional statistics and information not contained on the CD-ROM. With dozens of colorful graphics and photographs, the workbook also features a handy notes column on each page, making learning and note taking easy. A comprehensive glossary is below. PrintScape begins by providing a history of printing followed by up-to-date statistics that may surprise even industry veterans. For the novice it outlines print markets, company structures, and job descriptions. The tools of the trade are reviewed individually before discussing workflow and job creation. Prepress, including a lesson in color theory, press, and postpress areas are examined. Last PrintScape leaves students with thoughts on professional development and industry trends. Assembled with input from industry experts and educators alike, PrintScape will meet the needs of the industry for training staff members quickly and effectively. Companies can also expect to see an increase in the efficiency of operations with PrintScape. It promotes effective communication among all parties involved in workflow—from sales representatives talking with customers to preflight operators working with press crews. PrintScape is designed for those new to the graphic arts or for anyone who wants to update his or her overall knowledge of printing technology. It’s ideal for anyone in the plant who wants a better understanding of workflow, a new hire, or a newly promoted employee. A valuable human resource tool, this overview is also great for marketing personnel, sales and customer service managers, graphic designers, and suppliers. In the same family as GATF’s three highly successful Sheetfed Offset, Web Offset, and Imaging Skills Training Curriculums, PrintScape is a condensed overview suitable for any size facility.

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