Extensis Announces Preflight Online Digital Ad Delivery Solution
Press release from the issuing company
SAN FRANCISCO--Sept. 26, 2001--Extensis today announced at Seybold Conference & Expo in San Francisco that the Preflight Online Digital Ad Delivery Solution for publishers and printers, a workflow tool built around Preflight Online, the company's patents-pending preflight service.
The announcement was made today at the Seybold Conference & Expo, being held at the Moscone Center in San Francisco. Extensis is located in booth number 845.
Using Preflight Online's Digital Ad Delivery system, a magazine or newspaper publisher can easily set up a web-based gateway for receiving digital ads, coupled with acceptance criteria. With such a system, each ad's size and other technical specifications are automatically verified against the publisher's own ad specification requirements before the ad is submitted, heading off potential problems. From there, the publisher has the option of either stopping the submission of ads that do not meet the proper specifications or allowing them through, while warning the submitting agency of the problems found.
"The Preflight Online Digital Ad Delivery Solution makes it much easier for anyone receiving digital ads to set up an effective quality control system on their website,'' said Extensis Senior Product Manager Joseph Schorr. "We have taken processes that previously required hours of scripting and programming and turned them into functions that can be customized in just minutes.''
The Preflight Online system has been optimized for digital ad delivery through a combination of existing and new features including:
* Full support for PDF, EPS and QuarkXPress: Preflight Online now supports three of the most widely used file formats for digital ad delivery.
* Conditional file acceptance: A new component of Preflight Online allows service providers and publishers to selectively permit or prohibit the collection and transmission of a digital ad based on whether or not it meets the proper specifications. While administrators could build such a 'gateway' before, this feature is now built into the Preflight Online service and can be implemented with a few button clicks without elaborate scripting or XML handling.
* Support for ad size specifications: A new analysis item has been added to Preflight Online that can check digital ads against a specified page size to see if they have been built to the proper dimensions.
* Built-in authentication: Subscribers no longer have to set up their own authentication server to control access to their Preflight Online account. The required authentication tools are built right in, so users can quickly set up usernames and passwords for all users submitting ad files through the system.
The new Preflight Online Digital Ad Delivery Solution features are available immediately, free of charge, as part of a standard Preflight Online subscription.
Since its launch as a commercial service supporting printing and publishing workflows in the fall of 2000, Preflight Online has been incorporated into major customer Web sites in both North America and Europe. Current customers include AP AdSEND, the digital advertising delivery service of The Associated Press; full-service printers such as Sells Printing in New Berlin, Wisconsin; publishers such as CMP Media, Inc. in Manhasset, New York; and government agencies such as the US Geological Survey (USGS).
WhatTheyThink is the global printing industry's leading independent media organization with both print and digital offerings, including WhatTheyThink.com, PrintingNews.com and WhatTheyThink magazine versioned with a Printing News and Wide-Format & Signage edition. Our mission is to provide cogent news and analysis about trends, technologies, operations, and events in all the markets that comprise today’s printing and sign industries including commercial, in-plant, mailing, finishing, sign, display, textile, industrial, finishing, labels, packaging, marketing technology, software and workflow.