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Datalogics: Offers DL Formatter Personalization for Graphics Market

Press release from the issuing company

CHICAGO--Sept. 25, 2001--Datalogics(R) Incorporated, a leader in the development of advanced 1-to-1 publishing applications, today announces its award-winning DL Formatter(R) variable print product line on the Macintosh platform. By making DL Formatter available to Mac users, Datalogics extends the benefits of personalization to a larger portion of the publishing/graphic design community and offers designers an exceptional tool for creating high impact, 1-to-1 communications.      The availability of DL Formatter on the Mac is yet another major development for the 1-to-1 communications market, which has been growing at an accelerated rate. DL Formatter's Macintosh support is significant for the market as a large percentage of creative professionals use the platform to design brochures and other communications. Thus, support of this platform enables Datalogics to further promote the expansion of personalization as a means to effectively reach targeted audiences.      "Rather than simply keeping pace with industry trends, we have actively sought to improve DL Formatter, adding features and functionality, so that users can truly put into practice their target marketing goals," stated Ana Trivanovic, Datalogics' Vice President of Marketing. "DL Formatter for the Mac allows us to reach a greater number of designers. The result is that consumers benefit from more targeted, customized information," continued Trivanovic.      The pace of development for DL Formatter has resulted in several recent software releases, as well as an extension of the product line to include solutions that enable online, real-time personalization. Among recent DL Formatter innovations are support of VDX output--DL Formatter is one of the first applications to support this new output standard--and support of Indigo PPML. The latest development in DL Formatter extends its advanced 1-to-1 personalization capabilities to Mac users and is available in the v4.0 software release.      Whether on the Mac or Windows platform, DL Formatter makes personalization easy. Users simply design a template for their 1-to-1 communication using Adobe(R) InDesign(TM) or Adobe FrameMaker(R) and DL Formatter merges the variable content with the template to generate a variety of personalized communications. Extremely flexible, DL Formatter provides composition alternatives that include batch and interactive mode, as well as over the Web; output options include PDF, PostScript, and PPML/VDX.