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International Typeface Corporation Launches Affiliate Program

Press release from the issuing company

WILMINGTON, Mass.--Sept. 21, 2001--ITC (International Typeface Corporation), a major provider of fonts and custom typeface solutions, today announced the launch of the ITCFonts.com Affiliate Program. The new program allows businesses to increase the profitability of their Web sites simply by linking to ITCFonts.com. Participants receive a 15% commission for online font sales generated directly through affiliate links. The ITCFonts.com Affiliate Program is ideal for Web sites that include information about typography, graphic design and other areas of interest to the graphics community. By adding the ITCFonts.com link, affiliates are able to give visitors access to additional content that is rich and engaging. At the same time, affiliates are able to associate their businesses with one of the world's most prestigious type foundries. Interested parties can apply online at www.ITCFonts.com. "For the last 25 years, ITC has been providing superior quality fonts to creative professionals,'' said Robert M. Givens, president of ITC. "The ITCFonts.com Affiliate Program is a real opportunity for organizations to leverage ITC's strong reputation while increasing the quality and profitability of their Web sites.'' By putting visitors in touch with useful content and resources at ITCFonts.com, the affiliate program allows businesses to increase the value and traffic of their own Web sites, in addition to generating supplemental income. Visitors to ITCFonts.com can research and purchase fonts while getting a firsthand look at the latest typefaces. The site also features original articles focused on trends and ideas from the world of typography. Visitors can register to receive "ITC Impressions,'' a free monthly newsletter that provides subscribers with additional announcements, tips and techniques as well as exclusive promotions on fonts, font packages and complementary products.

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