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MediaBin Teams with Adobe to Integrate Adobe Altercast

Press release from the issuing company

ATLANTA--Sept. 24, 2001--MediaBin Inc., the leading marketing asset management system developer, today announced it intends to deliver Adobe AlterCast(TM) as an integrated option for the MediaBin platform. The integration will augment MediaBin's existing image processing capabilities with enhanced features often requested by MediaBin customers. Adobe AlterCast has been designed to serve as a component of third-party solutions and customized applications. Like MediaBin, AlterCast is server-based software that can dynamically customize, repurpose and optimize images and graphics for the Web and for print publication. Because MediaBin also provides the necessary infrastructure to manage, share, deploy and track content, the combined product will enable MediaBin customers to quickly realize significant time and cost savings, while gaining unprecedented levels of control and consistency in the published representation of their products and brands. "Adobe recognizes that automated image processing services in conjunction with specialized content management, production and delivery tools are a necessary element of brand management,'' said David Moran, MediaBin's president and CEO. "All of our customers use Adobe's content creation tools. Now we have chosen to work with Adobe Systems, a company recognized for its leadership in publishing technology and vision, to better help MediaBin customers realize the potential of advanced marketing asset management and reach a new level in sales and marketing initiatives.'' "MediaBin is an ideal fit with Adobe's vision of network publishing, making visually rich, personalized content available at any time from any device,'' said Harry Vitelli, senior director of product management, Web developer products at Adobe. "By providing the infrastructure necessary for image content management, deployment and tracking, MediaBin is a great complement to Adobe AlterCast.''

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