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AIGA Endorses and Partners with Adobe Studio Site

Press release from the issuing company

SAN JOSE, Calif.--Sept. 24, 2001-- Adobe Systems Incorporated today announced a strategic alliance with AIGA (American Institute of Graphic Arts) centered around Adobe Studio(TM). The Adobe Studio Web site (www.adobestudio.com) is Adobe's new premier design network for the creative community, and the first Network Publishing solution for creative professionals. Adobe Studio will offer creative professionals tools and services to inspire the creative process, improve productivity and open new business opportunities. AIGA and Adobe plan to co-develop and exchange content and services in order to enhance the community and extend AIGA's vast knowledge base to Adobe Studio users. AIGA members will have access to Adobe DesignTeam, a subscription-based, online collaboration environment, which is a service of Adobe Studio. DesignTeam enables creative professionals to be more efficient and competitive by using the Internet to collaborate and communicate on projects with team members, clients and third-party service providers, enhancing the way creative professionals work today. AIGA endorses Adobe Studio for AIGA members, design professionals and the creative community as a whole. As part of the agreement, AIGA members will be active in Adobe Studio community efforts. AIGA members will interact directly with the public in Adobe's Center Stage, an educational online forum where creative professionals can submit their work for critique by award-winning designers, and share in the discussion of new ideas in design. AIGA members will also showcase their work via galleries, exhibits and Adobe ePortfolios, which are available to the public at no charge. These resources increase exposure and save costs for design professionals by enabling them to show work to clients and colleagues online. "Our organization consists of more than 17,000 designers all looking for a non-competitive approach to communicating with colleagues and keeping up with the rapid changes in design,'' said Richard Grefe, executive director of AIGA. "Adobe Studio is a useful resource for any graphic design professional. It enables our members to share their work in a dynamic environment, as well as use DesignTeam to be more efficient and competitive by collaborating with team members and clients in a secure online environment. As a result of this alliance, our members will have greater exposure and Adobe Studio members will enjoy the benefits of AIGA's extensive design knowledge base.'' Tanya Wendling, senior director of Web content, community and support at Adobe said: "AIGA members are the most talented and honored in the field of graphic design. As one of the oldest and most respected design associations, AIGA is a place that design professionals exchange ideas and information, and participate in critical analysis and research. By establishing an alliance with AIGA, we can further build Adobe Studio's design community and creative professionals can further broaden their personal and professional networks.''

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