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Doculink Takes 1:1 Documents to the Next Level Using Exstream Dialogue Software

Press release from the issuing company

September 17, 2001—www.exstream.com—Exstream Software, Inc. announced today Doculink International's implementation of its Dialogue software to manage the full production (design through output) of their personalized direct marketing and invoice/statement services. Doculink, a leading provider of direct mail, data management, electronic print and document management services, currently produces an average of 25 million digitally imaged documents per month. Dialogue's ability to efficiently handle high-volume and on-demand personalized document creation, as well as its simple installation and ease-of-use, were major considerations in Doculink's decision to replace its current document creation technology. "We started doing personalized direct mail ten years ago using a document management system we developed in-house," said Carl Charron, general manager of Doculink. "When it was time to go the next step, Dialogue was the only software on the market that could not only compete with our proprietary system, but offer more. Exstream understands this industry very well, and their Dialogue software has taken us to the next level of providing 1:1 direct mail services." Using Dialogue, Doculink now has the ability to create marketing campaigns based on customer response to previous messages, so that content on every customer communication—print or electronic—is relevant and timely. Campaign message selection and integration into customer documents is dynamic based on available space, customer preference, and previous interactions with the company. With Dialogue, Doculink is able to take a more focused, acute approach to personalization. "Doculink has always been on the leading edge of variable customization," said Davis Marksbury, president and CEO of Exstream Software. "As a true print on demand facility, they provide the perfect environment for Dialogue to add value." Dialogue's multi-channel output capabilities also make it possible for Doculink to go to a PostScript or Metacode output format, depending on need, without re-programming. This offers a tremendous timesavings for an operation that offers the management of long distance and cellular invoicing, bank statements, and financial statements for their clients in government and the financial services, utilities, and telecommunication industries. About Doculink International, Inc.: Headquartered in Ottawa, Canada with offices in Raleigh, North Carolina and partners throughout the world, Doculink is one of North America's leading and most comprehensive electronic print and document management service providers. A division of R.E. Gilmore Investments Corporation, Doculink provides their customers with value-added, cost-effective services for managing their print and electronic customer communication needs, including statement invoicing, data driven direct marketing, variable color printing and print on demand services. About Exstream Software, Inc.: Headquartered in Lexington, KY, Exstream Software helps businesses around the world connect with the eGeneration through higher quality, fully personalized customer communications—delivered by mail, email and the Internet. Companies in the financial services, telecommunications, insurance, retail, service bureau, and other industries benefit from increased revenue through improved customer retention and faster time to market. Additionally, Exstream customers benefit from up to 80 percent reduction in development, operations, customer service and marketing costs.

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