MEDFORD, Ore., September 30, 2008 – NightHawk Graphics, a leading Northwest digital pre-press and specialty printer, today announced a company reorganization designed to support the launch of a new suite of integrated communications and digital resource management services and tools. As a consequence, the company is repositioning into the integrated communications management space and shortening its name to NightHawk.
"NightHawk is building a new corporate and institutional communications model at its Medford, Oregon facility," said co-founder Kevin Shahalami. "The company's strategy is to take our technology- and client-centric model and scale-up around a hub-and-spoke build out throughout the western United States."
According to Shahalami, NightHawk's new model is derived from years of evolving service to large, demanding customers with multiple, complex communications and messaging needs. It is based on the notion that in the digital age, digital resources are increasingly valuable assets that require standardization, centralization and management.
"It's all about enhancing an organization's brand and protecting its integrity," said Shahalami. "NightHawk's new model accomplishes that goal while delivering measurable productivity improvements and cost efficiencies to our customers."
The company uses a lot of redundant, heavy-metal technology – running on open systems, Windows and Mac platforms in an integrated network – paired with an industrial-strength workflow and a highly trained team of technologists and customer service specialists, to deliver comprehensive marketing and communications management services to its clients.
"We've got no commodity presses in our plant," noted Shahalami. "NightHawk's manufacturing strategy is to acquire unique, special purpose equipment like the FujiFilm Acuity UV press, while working with high-quality, color-managed commodity presses at pre-qualified vendors. Our rigorous, science-driven proofing, color-management and file preparation generally reduce printing time and costs for our end users," he said.
So what motivates a pre-press and specialty printing house to shift gears and redefine itself? According to NightHawk VP of marketing Charles McHenry, "The marketplace is setting the direction and top-tier customers are asking for a comprehensive menu of services. Corporations and institutions understand that their digital resources are valuable assets," he said. "So it makes sense that integrated communications management is the core of NightHawk's new operational and service model."
NightHawk was founded in 2000 by Fawnda and Kevin Shahalami. The firm's 10,000 square-foot facility is located at 764 Rossanley Dr. in Medford, Oregon. The company has 14 full-time employees, and a team of regular temps that comes together to support large projects. NightHawk serves notable clients including Lithia's nationwide network of auto and truck stores; Harry & David's Country Store locations; and, The Oregon Shakespeare Festival. A "woman-owned" business, NightHawk utilizes eco-sensitive
equipment and is in the process of seeking a number of environmental and carbon-neutral certifications. The company can be reached at 541.776.7450, or by fax at: 541-776-7449. The website is located at www.nhgraphics.biz and a representative is available via email at [email protected]