Canadian company saves time, enhances customer experience and increases conversion rates after integrating Sticker Builder software from Antigro Designer

Great Signs & Graphics is a printing and graphics company based in Welland, Ontario, offering a wide range of design, print, and promotional services. The company specializes in digital, offset, and wide-format printing, delivering products such as stickers, signs, banners, business cards, vehicle graphics, and promotional items.

Stick-R-Guy by Great Signs & Graphics stands out with its wide and diverse range of sticker options, tailored to different use cases and customer needs. They offer everything from die-cut and standard shape stickers to more advanced options like holographic, reflective, transparent, and bumper stickers, as well as sticker sheets and roll labels.

Reducing manual workload to unlock growth

Stickers are becoming an increasingly significant part of the company’s revenue, resulting in a growing workload associated with them. As a result, custom stickers and labels have recently required a significant amount of time, effort, and manual work. The process involved creating proofs, managing multiple rounds of feedback, and maintaining ongoing communication with customers, which made fulfillment slow and costly. As a result, lead times were extended, operational costs were high, and profit margins on custom stickers remained limited.

To scale sticker sales, reduce manual workload, and unlock new growth opportunities, Great Signs & Graphics decided to implement Sticker Builder from Antigro Designer. The onboarding process was smooth and straightforward, with full support from the Sticker Builder team throughout. Thanks to a ready-to-use WooCommerce plugin, the integration required minimal effort, with no additional development needed on the print shop’s side. This made it possible to launch the solution quickly and start offering a more efficient, automated sticker ordering experience.

Commenting on the setup process, Dennis Rogers, President and Co-Owner, Great Signs & Graphics says: “During the implementation of Sticker Builder, the team were incredibly helpful and understanding throughout the entire process. They responded to our emails quickly, clarified any doubts, and advised us on how to implement the tool to achieve the best results for our company.”

Saving time and driving higher conversion rates

Sticker Builder makes it easy and convenient for Great Signs & Graphics to sell a wide variety of products without the need for time-consuming email communication. Customers can place orders anytime, instantly receive an automatic proof, and move forward without waiting for manual confirmations. With print-ready files generated right away, production can start immediately, significantly speeding up the entire workflow.

Even just a few months after implementation, the impact is already visible in saved time and reduced operational costs. What is more, instant previews and a simple, seamless customer journey help drive higher conversion rates, as customers are more likely to complete their purchase when they can immediately see the final result.

Brianne Robinson, Shop Manager and Lead Graphic Designer, Great Signs & Graphics comments: “Previously, the graphic team had a lot of repetitive, manual work – constant revisions, file preparation, setting up cut lines, and adjusting designs for production. Now, files come to us ready and perfectly prepared for printing, which significantly streamlines the entire process. This allows us to focus on more creative and development-oriented aspects of our work instead of spending time on routine tasks. Our customers benefit as well – they can see the proof right away and don’t need to go through long email exchanges about sticker details.”

Great Signs & Graphics receives a great deal of positive feedback from customers, and many comments go beyond just print quality and fast delivery. Customers also highlight the ordering experience itself, appreciating how simple and convenient it is to place an order using the Sticker Builder tool. The intuitive flow, instant previews, and ease of customization make the process smooth and enjoyable, which significantly enhances overall customer satisfaction.

Dennis concludes: “We’re already seeing very positive results from the tool – customers are delighted and leaving a lot of positive feedback. We’re happy that Sticker Builder allows us to speed up order fulfillment while reducing manual work and the need to go back and forth with customers on details. We also hope the tool will continue to grow and improve.”

Marcin Majda, CEO and Co-Founder of Antigro Designer, says: “Our user research has shown that when designing stickers, end users want a seamless and enjoyable experience that gets them to the final result faster. For print service providers, that same seamless ordering process means less back and forth communication over design changes and approvals, reducing margin for error and speeding up time to production. As we’ve seen with Great Signs & Graphics, the result is happier customers, more sales conversions, less wasted time, and overall, a more productive custom sticker operation.”

For more information about Sticker Builder, please visit https://www.stickerbuilder.co/. 

To learn more about Antigro Designer and its print personalization tools, please visit https://antigrodesigner.com/.