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Pageflex Premiere Persona Software is Now Available Through Xerox

Press release from the issuing company

CHICAGO---Sept. 6, 2001--Pageflex, Inc. and Xerox Corporation announced an agreement today under which Xerox will sell Pageflex's 1:1 personalization and customization software offerings on a worldwide basis through Xerox sales channels. Pageflex Persona(TM) is a desktop application designed to produce personalized and customized documents. It is an easy-to-use product for getting started in variable printing, while offering powerful features not found in existing variable data solutions. Persona projects easily migrate to Pageflex's advanced Mpower(TM) offering. Persona outputs optimized VPS format, which is specifically designed for driving Xerox's DocuColor 2000 Series digital presses, thereby allowing these devices to operate at full engine rated speed. Persona also offers PostScript and Native PDF output. Xerox is the exclusive distributor of the VPS output driver for the Xerox Production Color Printing Systems. By offering Persona on a worldwide basis, Xerox is able to provide customers with basic personalization and customization solutions using the same core technology. Persona uses NuDoc(TM), Pageflex's XML-based composition engine, which uses flexible design templates with "spring-loaded'' text and image containers that dynamically adjust page layouts based on the sizes and shapes of the variable text and images flowed into them. "The ability of Pageflex's software solutions to integrate with web front-ends and asset management systems extends the capabilities of Xerox to provide integrated 1:1 personalization solutions to our graphic arts market,'' said Chris Bondy, vice president, Marketing and Practice Management, Xerox. "Xerox is well positioned to bring enhanced document customization and personalization solutions to its extensive customer base,'' said Sang Lee, Vice President of Sales and Marketing of Pageflex. "With this announcement, Pageflex and Xerox continue their long term commitment to providing leading-edge technologies for the growing personalization and customization market.'' Xerox will demonstrate Mpower and Persona at the Print 01 tradeshow (Booth 8805, North Hall, Level 1, McCormick Place) in Chicago from Sept. 6-13. For more information, visit www.xerox.com

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