Palo Alto, Calif. – Foil can elevate a print piece from ordinary to unforgettable. But choosing the wrong technique can just as easily blow a budget, delay production, or miss the mark entirely.

To help designers cut through the confusion, PaperSpecs Founder Sabine Lenz will present a new free masterclass: “How to Choose the Right Foil Technique Every Time.” In this practical, no-fluff session, attendees will learn how to confidently select the right foil approach based on real-world factors like budget, timeline, and production goals.

“Foil isn’t just one thing anymore,” Lenz explains. “Designers are navigating hot foil stamping, cold foil printing, digital foiling, and more. Each one comes with different trade-offs. Knowing which to use - and when - can mean the difference between a project that works and one that doesn’t.”

This live online event is designed specifically for designers who want to move beyond guesswork and make smarter, more strategic print decisions.

How to Choose the Right Foil Technique Every Time
May 13, 2026
10 AM PT / 1 PM ET
Register now: www.paperspecs.com/masterclass 

In this free PaperSpecs masterclass, attendees will discover:

How to choose the right foil technique based on budget, quantity, and timeline

When hot foil stamping is worth the investment… and when it’s overkill

What most designers get wrong about digital foiling, and when it’s actually the smartest choice

How to select finishes that support the brand and concept, rather than just adding shine

Practical insights to confidently communicate with printers, clients, and internal teams

PaperSpecs masterclasses are known for combining real-world examples with immediately actionable insights, helping designers apply what they learn right away.

Attendees who join live will also receive early access to the new Foil Guide before its public release.

“Designers shouldn’t have to rely on guesswork or default to whatever a printer suggests,” Lenz adds. “When you understand your options, you can make decisions that elevate your work, and avoid costly mistakes along the way.”

The masterclass is free to attend, but space is limited. Designers are encouraged to reserve their spot now at www.paperspecs.com/masterclass