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Xerox Powers Up Printing Industry Presence With 15 New Offerings

Press release from the issuing company

CHICAGO--Sept. 6, 2001-- In her first industry appearance as chief executive officer of Xerox Corporation, Anne Mulcahy today outlined Xerox's strategy to lead "the next generation of growth'' in high-end printing through new partnerships, technologies, solutions and services. Mulcahy kicked off Print 01, this year's largest graphic arts trade show, rolling out 15 new products and offerings designed to fuel double-digit marketshare and revenue growth in the graphic arts. The new products range from super-fast continuous-feed printers that can print invoices and statements at 1002 impressions per minute to a $6,999 color laser printer for graphics users. As part of its drive to serve more commercial printing customers, Xerox also announced its first high-end reseller agreement, with Imation Corp., a $1.2 billion leader in color management and imaging solutions. Imation will begin selling the highly successful Xerox DocuColor 2000 Series of digital presses immediately in the United States, with Canada and Europe to follow. In a 48,000 square foot exhibit, Xerox demonstrated the breakthrough technology behind its recently announced DocuColor iGen3 Digital Production Press, which leapfrogs the competition in speed, image quality and running costs. The DocuColor iGen3 transforms the economics of full-color process printing and makes personalized printing a cost-effective alternative to traditional offset printing. Mulcahy debuted Xerox's new color technology platform in a State of the Industry address, telling 1,400 attendees that "lower-volume, customized jobs are the Achilles heel of traditional offset printing. With new digital technologies and process innovations, we can driveincreased volumes and revenue streams throughout the industry.'' She was joined by noted industry expert Frank Romano, distinguished printing professor at Rochester Institute of Technology, Rochester, N.Y., who revealed research and trends showing the value of the graphic arts market has traditionally been undervalued by billions of dollars. "The printing industry is rapidly moving beyond ink on paper. There are unprecedented opportunities for printers to move into new areas like short-run printing, content management and Web-based services. If you look at the whole value chain, from creation to production to fulfillment, the worldwide printing business is actually a $1.2 trillion market,'' Romano said. Among the new products and solutions Xerox is announcing at Print 01: * Three ultra-fast continuous feed printers, the DocuPrint 1000 CFD, the 700 CFD, and the 350 CF, ranging in speed from 353 to 1002 impressions per minute and priced from $330,000 to $808,000. * The Xerox Phaser 7700 workgroup single pass color laser printer, a tabloid printer with speeds up to 22 prints per minute in color and black and white. Single pass technology enables the printer to deposit all four toner colors in one pass. * Four Electronics for Imaging (EFI) digital network controllers for the fast-selling DocuColor 2000 Series color presses and the DocuColor 12 Copier/Printer. * Specialty papers and supplies engineered specifically for high-speed digital printers. In addition to the new products, Xerox will demonstrate the advantages of its industry-leading DocuColor 2000 Series digital presses, which offer capabilities similar to Heidelberg's NexPress machine but at a significantly lower cost. The company will also spotlight its DocuColor DI Series family of digital offset presses. The exhibit will feature business-building applications and services, including software for variable data printing; a solution for creating personalized marketing brochures; an all-in-one variable data toolkit; and a Web-based partner program that allows printers to share information and revenue-generating jobs.

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