Slovenia — She*t For Brains, the print industry’s disruptive wellness and leadership movement, will deliver a hard-hitting two-part keynote and workshop at DSCOOP EDGE Europe, June 10–12, led by Volker Ballueder. Ballueder is a seasoned executive coach who brings frontline commercial leadership experience and deep clinical coaching expertise to the stage.

Sessions:

  • Resilience and Burnout Prevention: Leading with Clarity Through Change
  • What Great Leaders Actually Do When Pressure Hits

Print leaders face relentless AI disruption, operational complexity, and the pressure to deliver more with less. These sessions rip past platitudes and outdated “push through” mentalities to reveal what resilience actually requires and how to build it fast.

Volker blends 20+ years of commercial leadership across Europe with hypno?psychotherapy and executive coaching. He’s delivered over 1,500 coaching sessions and helps CEOs, founders, and senior teams master Adaptability (AQ), Emotional Intelligence, and Resilience so they can think clearly, decide confidently, and lead authentically through disruption.

From insight to immediate action, the keynote shatters myths about grit and stamina, reframing resilience as precise, trainable leadership behavior. The follow-up workshop translates that insight into ruthless, practical steps executives and owners can apply the moment they return to the shop floor; sharpening decision-making under stress, strengthening team dynamics, and creating small leadership shifts that yield outsized results.

“Leadership isn’t proven when things go right,” says She*t For Brains Co-Founder, Jon Bailey.  “It’s proven when everything’s on fire. These sessions are intentionally uncomfortable because real transformation never comes from comfort.”

Join Volker and She*t For Brains at DSCOOP EDGE in Slovenia to stop surviving and start thriving. Lead with clarity, act with courage, and build teams that perform when it matters most.