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Olympus Introduces the D-40 ZOOM World's Smallest 4 Megapixel Digital Camera

Press release from the issuing company

MELVILLE, N.Y., Sept. 2 Olympus announced today the D-40 ZOOM, the world's smallest 4 Megapixel digital camera. Capturing detailed images that will satisfy the most demanding photographer, the D-40 ZOOM measures just 3.4" (wide) x 2.7'' (high) x 1.7" (thick). The D-40 ZOOM is not only one of the smallest, but one of the most technologically advanced digital cameras on the market. The D-40 ZOOM incorporates a new 2.8x optical zoom lens, matched to a 4 Megapixel effective image area for sharp, detailed photographs. To further improve image quality, the D-40 ZOOM features Olympus' new Enhanced Color Management system, a technology that customizes color settings for each of its unique shooting modes. Enhanced Color Management delivers better skin tones in portraits, truer blue skies and greener trees in landscapes, without any further operator programming. Users simply select the mode, point and shoot. For night shots with longer exposures, the D-40 ZOOM employs a Noise Reduction mode for clear, colorful nighttime photos. The D-40 ZOOM produces 2272 x 1704 pixel resolution files that create prints up to 11" x 14''. An Optimum Image Enlargement mode for applications requiring larger output gives users the flexibility to print images up to 16" x 20''. The D-40 ZOOM offers great picture quality; is easy to use and builds a range of advanced features into a hassle-free camera that fits in the palm of a hand. Designed to capture great pictures anywhere and anytime, the D-40 ZOOM is as easy to use as it is technologically advanced, offering features and functionality any level of photographer can enjoy. A new LCD menu interface gives users fast and easy access to commonly used functions. Three of the four default menu categories in the top menu can be programmed by the user as shortcuts, eliminating the need to navigate multiple screens to change camera settings. To further enhance operability, the D-40 ZOOM features a new 10-position Mode Dial, with creative modes pre-set to fine tune exposure, white balance and color saturation settings for any shooting situation. A new "My Image'' mode gives users one-touch access to customized settings. To download, save and share photos, the D-40 ZOOM also features Olympus' USB Auto-Connect technology. USB Auto-Connect executes fast and worry-free image file downloads without the need for additional software or drivers for Windows® 2000, Windows Me, Windows XP and Mac OS(TM) 8.6 - Mac OS X computers. The compact and lightweight D-40 ZOOM is the perfect point-and-shoot digital camera for every level of photographer desiring the highest levels of image quality in a compact, easy to use design. It offers the ease of operation of a point-and-shoot camera, as well as a number of advanced features to make digital photography virtually effortless. The D-40 ZOOM also offers a host of easy to use capabilities for maximum photographic image quality and creativity. The iESP multi-patterned White Balance system automatically adjusts camera settings to ensure proper color reproduction. Metering modes are automatic and feature a choice of ESP multi-patterned or spot metering for easy, yet advanced exposure control. In addition to full manual operation for users with more mature photographic skills, users can select from Aperture or Shutter Priority, multiple Program Scene modes, a two-frame-per-second Burst mode, Black-and-White and Sepia shooting modes, Auto Exposure Bracketing and Exposure Compensation settings. This robust feature set allows even novice digital photographers to capture the highest quality photographs with a minimum of effort. FEATURES OF THE D-40 ZOOM: * Noise Reduction System - For exposures of four seconds or longer, the Noise Reduction Mode (when activated) automatically compares the original image with an image taken immediately after the first exposure with no light. This frame contains only the background noise. The D-40 ZOOM then compares both images and cancels background noise in the original image for clearer, shaper pictures. * Optimum Image Enlargement mode [OIE] - Enlarges images up to 3200 x 2400 pixels (7.7 Megapixels) in SHQ or HQ mode, matching image quality to the best output of the Olympus P-400 printer, for true dot-free, continuous-tone photographs. The D-40 ZOOM's OIE mode uses a new high-speed ASIC chip to maximize image quality and processing speed to create sharp, crisp inkjet prints as large as 16" x 20". * 10 Position Mode Dial - Never miss another moment fumbling through layers of camera settings. The D-40 ZOOM's new 10-position Mode Dial provides for easier access to program scene modes such as Portrait, Self Portrait, Landscape-Scene, Night Scene and more. * "My Image" mode - Create unique custom camera settings that can be accessed by simply turning the Mode Dial to the "My Image" position. * Record motion footage with audio - A built-in speaker and microphone allow users to record and play back video with sound. * Automatic Pixel Mapping - Allows users to correct the rare occurrence of dead (black) pixels or stuck (white) pixels without returning the camera for service. A simple command instructs the D-40 ZOOM to re-map the CCD if these problems ever occur. * USB Auto-Connect - Connect to most any USB-compatible Windows computer (running Windows Me, 2000, or XP) or Macintosh (running MacOS 8.6 - OS X) in seconds. The camera is configured as an external hard disk for easy downloading of image files to computers without any additional software. The D-40 ZOOM will be available October 2001 with an estimated street price of $799.00. It ships with a 16MB Olympus SmartMedia(TM) memory card, USB cable, AV cable, one LB-01 Lithium battery (also uses 2 standard AA batteries), RM-1 remote control, Olympus Camedia Master Software for image manipulation and creation, instruction manual, QuickStart Guide, and strap.