Two industry experts, one common path: Daniel Slomka (left) and Nils A. Honscha (right) at SMS sign media solutions GmbH – close to the product, close to the market, inventive as well as visionary, and visibly enjoying the collaboration

Langenfeld – In the world of Large Format Printing (LFP), this personnel move is more than an ordinary change: With Nils Andreas Honscha, the former Managing Director of Neschen Coating GmbH, SMS sign media solutions GmbH gains a well-established expert in the LFP and advertising technology industry as a new partner. Together with Daniel Slomka, Managing Director and founder of SMS sign media solutions GmbH, two true LFP specialists unite, both of whom have actively accompanied – and significantly shaped – the development of visual communication for over 25 years.

Industry pioneers with a shared history

When large format printing was still in its pioneering days and digital printing materials were just starting to be used, Honscha and Slomka were already actively involved in developing the market. For more than two decades, their paths crossed at international trade fairs, product launches, and professional exchanges within the Viscom community.

The merger at SMS is therefore not a quick personnel decision, but the consistent continuation of a long-standing shared industry history – driven above all by shared values and experiences.

Back to the roots: Responsibility where impact is made – and work becomes enjoyable again

After voluntarily stepping down from the Management of Neschen Coating GmbH, Nils A. Honscha deliberately decided to return to a more operational role.

“After the first conversations with Daniel, it was immediately clear to me that I wanted to work closer to the product and market again – and that work can also be fun!” Honscha further explains: “I already felt this enthusiasm and openness in the first conversations. That’s exactly what I was missing: the joy of creating, short decision-making paths, and direct exchange. The product range is the heart of a distributor – this is where I can apply my experience effectively. Also, I hardly know anyone who lives the sales of specialty media as passionately as Daniel. We will complement each other excellently!”

As a partner at SMS sign media solutions GmbH, Honscha will be responsible for the strategic development of the product range in the future. The goal is to align the portfolio even more closely with real market demands, specific applications, and sustainable solutions – supported by decades of product and industry knowledge.

Added value for customers and partners

Of course, Daniel Slomka also sees a clear benefit in the partnership: "Nils is a true product person with a deep understanding of the market and great application expertise. Moreover, they are an excellent fit on a personal level. This combination perfectly complements our direction and is a strong signal for SMS and, above all, for its customers. We do not rely on short-term trends, but on solutions – for our customers and partners."

For users, the bundling of these competencies primarily means solution-oriented ranges and products that are developed from practice for practice – clearly structured and easy to use.

This also includes the development of entirely new solutions with partners in Asia, but above all with the American partner Jessup Manufacturing. The consistent focus on solutions and specialty media remains a central element of the company's strategy.

"We see ourselves as specialists for specialties – and that is exactly what we want to stick to", emphasize Honscha and Slomka.

About the key individuals

Nils Andreas Honscha most recently served as Managing Director of the coating company Neschen Coating GmbH. Previously, he held various leadership positions in product management, procurement, and strategic market development, including the Igepa Group in Hamburg. His focus has always been on market-oriented product development and practical, application-focused solutions.

Daniel Slomka is the managing director of SMS sign media solutions GmbH and has been active in the international LFP and advertising technology industry for many years. Positions in sales, marketing, and PR – including at Continental Grafix and as Sales Director at POLI-TAPE GmbH – continue to shape his strategic approach to this day. In addition, he introduced One-Way-Vision perforated films to the DACH region 25 years ago and is a recognized expert when it comes to anti-slip and specialized graphic floor solutions.