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NUR: New Ink Partnership Program Increases Uptime For Customers

Press release from the issuing company

Louvain-la-Neuve, Belgium; August 30, 2001 - NUR Media Solutions (NMS), a wholly-owned subsidiary of NUR Macroprinters Ltd. (Nasdaq: NURM), is introducing a new Ink Partnership Program that provides major benefits to customers in terms of consistent quality, high productivity and added value. "We've created the Ink Partnership Program in response to requests from our customers," says Eran Taus, Managing Director of NUR Media Solutions. "The program offers a comprehensive ink package to our customers at a very attractive value. In addition to our guaranteed high-quality inks, the program also includes ink filters, which together with the NUR inks, maximize uptime for our customers' equipment. Furthermore, customers that participate in the Ink Partnership Program also benefit from a lower rate to participate in one of the after-sales service plans that NUR Macroprinters provides for its digital printers." The superior quality inks offered by NUR Media Solutions are the only ink products developed specifically for use with NUR Macroprinters' range of highly productive digital printing systems, including the NUR Blueboard™ superwide printing system, the NUR Fresco™ 1800 and 3200 models and the NUR Salsa Ultima™ range. These premium ink systems ensure maximum 'uptime' for all NUR printers, as well as consistently outstanding image quality. The Ink Partnership Program is initially being introduced for customers in Europe and the USA. The program is further evidence of the partnership approach adopted by NUR Media Solutions in relation to its customers. The Ink Partnership Program applies to all NUR Media Solutions ink systems, including: NURBOARD™ pigment-based permanent inks for short and long-term outdoor applications and dispersed dye-based ink set for textile printing. NURBOARD inks are designed for use with the NUR Blueboard series printers. The NUR Fresco™ ink system is an all-in-one solvent pigment-based ink system developed for use with NUR Fresco 1800 and 3200 printers to ensure color-real, long lasting, color consistent, weather resistant prints for indoor and outdoor applications. The NUR Salsa™ ink system is an all-in-one solvent pigment-based ink system developed for use with NUR Salsa Ultima series printers to ensure colorful, long-lasting, color consistent, weather resistant prints. This ink system is designed for four color process mode for signage applications or eight color process for photorealistic applications both indoors and outdoors. Use of the ink systems maximizes equipment reliability and productivity. Jan Denies Marketing Director NUR Media Solutions explains, "The introduction of the Ink Partnership Program offers a range of long-term benefits to our customers to allow them to derive maximum benefit from using inks from NUR Media Solutions."