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New Customer Service Program from NUR, Revamped and Upgraded

Press release from the issuing company

Lod, Israel; August 30, 2001 - NUR Macroprinters Ltd. (Nasdaq: NURM), a world-leading manufacturer of wide and superwide format digital printing systems and consumables wants to ensure that all of its customers receive the same level of consistent, reliable and high quality support services worldwide. A new, three-tiered Customer Service Program the company announced today is designed to revamp, upgrade and standardize NUR's customers' service, support and training offerings worldwide and to ensure that customers' service and support needs are met quickly and efficiently anywhere in the world. Implementation of the programs in various geographic regions is handled by regional response centers whose support staff understands the needs of local customers and speaks their language. "Regardless of where they are located, we want to ensure our customers receive consistent reliable productivity and can optimize the useful life of their equipment," says Erez Shachar, President and CEO of NUR Macroprinters. "Our new three-tier Customer Service Program will offer them predictable maintenance expense budgeting and planning, expedited access to the most recent software upgrades and above all the fast, reliable support services for which NUR has become known." The new NUR Customer Service Program offers three carefully selected plans - Silver, Gold and Platinum - to suit diverse budgets and installations. The Silver Service Plan is the most attractively priced service and support plan; it is especially suited for mid-volume environments. It offers comprehensive remote service and support including unlimited telephone support, discounts on parts and spare parts kits, as well as free software upgrades to keep the customer's equipment at the forefront of the latest technology. The Gold Service Plan is the most cost-effective, robust Customer Service plan, designed for high-volume operations. It offers unlimited telephone and after-hours support, as well as significant discounts on parts, spare parts kits, labor, and Field Service Engineers' travel time. The plan also covers training in basic machine operation, advanced operation, and prepress. For the ultimate, most comprehensive, and worry-free service, support and training, NUR Macroprinters offers a Platinum Service plan, designed to deliver the highest level of service, support and training. The plan provides the exclusive benefit of NUR's 95% Uptime Guarantee, in addition to unlimited telephone and after-hours support, no charge for parts and Field Service Engineers' travel time and labor, as well as significant discounts for spare part kits. It also includes basic operator training plus advanced operator and prepress training. A focal point of the new Customer Service offerings is NUR's new centralized response centers, staffed by expert product specialists that have been trained at its world-class facilities. These product specialists provide top-level professional support and are available to rapidly solve problems and answer questions. Call monitoring and the up-to-date database and information center enable comprehensive, detailed and reliable service and support. When necessary, local Field Service Engineers, who speak the local language, are dispatched to customer sites.

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