Industry experts from Ernst & Young and Sylvamo to address urgent EPR compliance requirements affecting paper and packaging supply chains
Irvine, CA – MindFire, Inc. announced it will moderate an essential webinar on Extended Producer Responsibility (EPR) compliance as part of Sylvamo Corporation's ongoing "Pressing Issues" educational series. The webinar, titled "The Shift in Recycling Costs – Time to Prepare," will take place Thursday, December 11, 2025, at 11:00 a.m. ET.
With EPR laws now active in seven U.S. states and more legislation pending, companies across the paper and packaging supply chain face unprecedented compliance challenges and potential material impacts to their bottom line. Many organizations remain unaware of their obligations under these new regulations, which can result in significant penalties.
"Extended Producer Responsibility represents one of the most significant shifts in recycling cost structures we've seen in decades," said Dave Rosendahl, who will moderate the discussion for MindFire. "What's particularly striking is how many companies don't realize they're already obligated to register and pay fees. We're talking about banks, insurance companies, and other businesses that may not consider themselves part of the traditional packaging industry."
The webinar will feature two leading EPR experts:
• Kevin Dehner, Managing Director, Americas Sustainability Tax Center of Excellence at Ernst & Young LLP, who has guided numerous companies through EPR compliance across multiple states
• Laura Pickard, Director of Government Relations at Sylvamo, who will share practical insights from Sylvamo's direct experience implementing EPR compliance measures
Key Topics Include:
• Identifying which companies are obligated under current EPR laws
• Navigating registration with Producer Responsibility Organizations
• Avoiding costly penalties and compliance pitfalls
• Preparing for upcoming state implementations
"This webinar is part of Sylvamo's commitment to providing our customers and partners with critical information about industry changes that affect their operations," said AJ Layo, Sales Manager at Sylvamo. "The 'Pressing Issues' series addresses the most urgent challenges facing the paper industry today, and EPR compliance is at the top of that list."
The session is particularly timely as Oregon has begun collecting fees and publishing lists of registered companies, while California's non-compliance penalties can reach $50,000 per day. Industry experts estimate that EPR costs could impact up to 0.5% of sales for affected companies.
"We're seeing a significant knowledge gap in the market," added Rosendahl. "Companies that send any branded paper or packaging to consumers in EPR states may already be non-compliant without knowing it. This webinar aims to close that gap before it's too late."
About the Pressing Issues Series
Sylvamo's "Pressing Issues" webinar series brings together industry experts to address critical challenges facing the paper and print industries. Previous sessions have covered USPS promotions, postal rate changes, and paper market dynamics. All sessions are free to attend and include interactive Q&A with subject matter experts.
The December 11 webinar is free and open to all industry professionals. Registration is available at [URL]. Those unable to attend the live session can register to receive a recording and associated resources.
About MindFire
MindFire is a leading provider of marketing automation and direct mail solutions, empowering businesses to create personalized, data-driven campaigns that deliver measurable results. With its innovative platform combining digital and physical marketing channels, MindFire helps organizations maximize their marketing ROI through intelligent automation and strategic campaign optimization.
Registration Information:
Date: Thursday, December 11, 2025 Time: 11:00 a.m. ET / 10:00 a.m. CT / 8:00 a.m. PT Registration: https://events.zoom.us/ev/AizBQA60_HMmViESDDiy0qfeb5BW_cq5VZeY2OGiP 5UVRcXt2jq3~AgKZ6EjgG0ZA-OBGX7ZX4feTQYes06SHV8zvRdeQRgWuzjnYS qq8z2NB0J83c_gcqnjcerysZvGYXnOmXParOqjeVg
