Lyon, France -- The Hydra Color Engine, the breakthrough color management platform based on Alwan’s patented spectral prediction technology, attracted professionals from print, packaging, specialty and DTF production to the Alwan exhibit at Printing United 2025 in Orlando, Florida. Founder and president of Alwan Color Expertise, Elie Khoury, credits Hydra – which received the 2024 Pinnacle Award for technology -- with making the 2025 exhibit the company’s most successful, to date, in North America.
Visitors to the Alwan booth fell into two categories, Khoury says: those who had heard about Hydra, and those who stopped to read Alwan’s exhibit signage and were impressed.
“The picture of the 40 patch Hydra chart stopped people in their tracks,” Khoury says. “The idea of having to measure so few patches, and being finished with profiling or spot color matching in a few minutes, is a little shocking to everyone who has struggled with color management.”
Alwan’s Commitment to Spectral Data
Those with deeper knowledge of color science were also happy to learn that Alwan is committing to all spectral-based development moving forward, as spectral data is superior to conventional LAB – or colorimetric – color management.
“We’ve been traveling, from Label Expo to Printing United, and then Hong Kong for ISO meetings,” says Khoury. “And everywhere that people are talking about color, Hydra is central to the conversation. They’re glad that it’s spectral. It looks like we got it right.”
Student Days
Alwan hosted two educational sessions for college students during Printing United 2025. In addition to its core business in software and solutions development, Alwan is involved in various education and training programs around the world.
