Orlando, FL — They won’t have a booth, but they’ll have something far more powerful: an open ear and an honest conversation.

Next week at Printing United in Orlando, three of the four She*t for Brains co-founders — Jessica DeCola (GPA), Chris Minn (Digital Ink), and Dave Rosendahl (MindFire), will be walking the show floor, meeting with peers, and listening to what’s really happening across the print industry. Their goal? To better understand the heartbeat of the community and explore how She*t for Brains can continue to grow as a safe, authentic space for mental health awareness and connection.

While they won’t have a physical presence this year, the team will be interviewed by WhatTheyThink during the event — sharing reflections on the first 18 months, what they’ve learned, and how the movement is evolving.

Born from a shared belief that the industry needed a place to talk honestly about mental health, She*t for Brains has become more than a conversation, it’s a community. Over the past year, the initiative has hosted raw, unscripted virtual sessions featuring leaders like Glenn Packiam, Chris Barez-Brown, Brian Scott, Rayell Grayson, and Buddy Kramber, tackling burnout, resilience, trauma, and the emotional toll of leadership and change. The response has been overwhelming and deeply human.

Their in-person session at Dscoop Edge Long Beach, “Printing Hope: Fighting for the Soul of the Next Generation,”marked a turning point. It proved just how much this industry was craving a space to be vulnerable, real, and heard.  “It’s not about having the answers,” says Jessica DeCola. “It’s about making sure no one feels like they have to figure it out alone.”

Following Printing United, the team will launch the new She*t for Brains website, a home base for resources, recorded sessions, and stories from across the industry. In the coming months, they’ll also share their plans for the next year, including new live sessions, partnerships, and initiatives designed to strengthen the conversation around mental health in print and beyond.

“We’ve opened Pandora’s Box, and there’s no going back,” says Chris Minn. “The more people we talk to, the clearer it becomes: the need for authenticity and vulnerability in this industry isn’t just real, it’s urgent.”

Continuing the dialogue beyond live sessions, the team recently sat down with print industry icon Larry Vaughn for an episode of his podcast, diving into why mental health matters and what it really means to lead with humanity.  Listen here: The Larry Vaughn Show with SFB